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- W2981964981 abstract "Este ensaio teórico tem como objetivo discutir macromarketing no contexto do turismo, a partir de uma perspectiva sistêmica. Na primeira parte, são apresentadas discussões concernentes a turismo e ética em macromarketing, perpassando pelo conceito e pelos elementos do sistema agregado de marketing, finalidade e princípio geral de equilíbrio, atividade turística como um sistema agregado de marketing e ética em macromarketing como fundamento para o equilíbrio. Na segunda parte, propõe-se uma construção teórica do Sistema Agregado de Marketing Turístico (SAMTur). Conclui-se que a perspectiva adotada auxilia numa análise sistêmica do funcionamento de sistemas de marketing turístico. Assim, avança teoricamente em relação à visão sistêmica da atividade turística, na medida em que se inclui uma lente de macromarketing na análise do turismo." @default.
- W2981964981 created "2019-11-01" @default.
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- W2981964981 date "2019-09-30" @default.
- W2981964981 modified "2023-10-14" @default.
- W2981964981 title "Uma proposta de visualização do sistema agregado de marketing turístico" @default.
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- W2981964981 doi "https://doi.org/10.18046/j.estger.2019.152.3262" @default.
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