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- W2982583146 abstract "This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results revealed that halal-friendly travel motivations are significantly associated with customer return on investment and satisfaction, and that such relationships contribute to improving customer retention. The effectiveness of higher-order structure of halal-friendly travel motivations was demonstrated. The formation of Muslim customers’ post-purchase decisions was significantly moderated by the sense of belonging to a tourist destination." @default.
- W2982583146 created "2019-11-08" @default.
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- W2982583146 date "2019-10-30" @default.
- W2982583146 modified "2023-10-05" @default.
- W2982583146 title "Halal tourism: travel motivators and customer retention" @default.
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- W2982583146 doi "https://doi.org/10.1080/10548408.2019.1683483" @default.
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