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- W2982667712 abstract "IntroductionDuring the past 15 years, consumers have become important actors in creating content in digital media and on digital platforms. Some of them have succeeded in monetizing their efforts. This group of content creators tend to be business-oriented, and are represented, for example, by bloggers (Van Esch et al., 2018), YouTubers, and gamers (Postigo, 2016), who can" @default.
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- W2982667712 date "2019-10-30" @default.
- W2982667712 modified "2023-09-25" @default.
- W2982667712 title "Towards a Taxonomy of E-Commerce: Characterizing Content Creator-based Business Models" @default.
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- W2982667712 doi "https://doi.org/10.22215/timreview/1276" @default.
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