Matches in SemOpenAlex for { <https://semopenalex.org/work/W2984112853> ?p ?o ?g. }
- W2984112853 endingPage "19" @default.
- W2984112853 startingPage "1" @default.
- W2984112853 abstract "The digital marketing discipline is facing growing fragmentation; the proliferation of different subareas of research impedes the accumulation of knowledge. This fragmentation seems logically tied to the inherent complexity of the Internet, itself resulting from 50 years of evolution. Thus, our aim is to provide an integrative framework for research in digital marketing derived from the historical analysis of the Internet. Using practice theory and institutional theory, we outline a new type of institutional work: imprinting work. We apply this framework to the analysis of historical secondary sources. We find four cultural repertoires on the Internet (collaborative systems, traditional market systems, co-creation systems, and prosumption market systems) and describe the dynamics of imprinting work leading to their creation, showing how new systems are created by appropriating and assimilating existing cultural repertoires. We contribute to the digital marketing literature by providing a cultural framework and a theory explaining the dynamics of the creation of four cultural repertoires. Moreover, we outline three paths of potential evolution of the digital landscape. Our framework may help managers make sense of their digital strategy and navigate the various Internet systems." @default.
- W2984112853 created "2019-11-22" @default.
- W2984112853 creator A5004685380 @default.
- W2984112853 creator A5073873363 @default.
- W2984112853 date "2020-02-01" @default.
- W2984112853 modified "2023-10-02" @default.
- W2984112853 title "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing" @default.
- W2984112853 cites W1001370459 @default.
- W2984112853 cites W1484835256 @default.
- W2984112853 cites W1508655453 @default.
- W2984112853 cites W151157839 @default.
- W2984112853 cites W1515625369 @default.
- W2984112853 cites W1564906124 @default.
- W2984112853 cites W159408523 @default.
- W2984112853 cites W1832160447 @default.
- W2984112853 cites W1932534887 @default.
- W2984112853 cites W1956996641 @default.
- W2984112853 cites W1965618363 @default.
- W2984112853 cites W1968956428 @default.
- W2984112853 cites W1968991270 @default.
- W2984112853 cites W1974684496 @default.
- W2984112853 cites W1976683475 @default.
- W2984112853 cites W1978081297 @default.
- W2984112853 cites W1980801909 @default.
- W2984112853 cites W1982215067 @default.
- W2984112853 cites W1986641818 @default.
- W2984112853 cites W1987726350 @default.
- W2984112853 cites W1987977722 @default.
- W2984112853 cites W1995584914 @default.
- W2984112853 cites W1996293917 @default.
- W2984112853 cites W1999579825 @default.
- W2984112853 cites W2005257538 @default.
- W2984112853 cites W2005923298 @default.
- W2984112853 cites W2008132350 @default.
- W2984112853 cites W2009174955 @default.
- W2984112853 cites W2010812063 @default.
- W2984112853 cites W2015156212 @default.
- W2984112853 cites W2015877927 @default.
- W2984112853 cites W2022552617 @default.
- W2984112853 cites W2026318397 @default.
- W2984112853 cites W2027883876 @default.
- W2984112853 cites W2028010245 @default.
- W2984112853 cites W2029180844 @default.
- W2984112853 cites W2029360914 @default.
- W2984112853 cites W2032335665 @default.
- W2984112853 cites W2033161512 @default.
- W2984112853 cites W2033337386 @default.
- W2984112853 cites W2034934301 @default.
- W2984112853 cites W2038712546 @default.
- W2984112853 cites W2039190385 @default.
- W2984112853 cites W2040332982 @default.
- W2984112853 cites W2042799275 @default.
- W2984112853 cites W2043612358 @default.
- W2984112853 cites W2046363654 @default.
- W2984112853 cites W2046500054 @default.
- W2984112853 cites W2049211617 @default.
- W2984112853 cites W2049452472 @default.
- W2984112853 cites W2062877212 @default.
- W2984112853 cites W2063271080 @default.
- W2984112853 cites W2063780445 @default.
- W2984112853 cites W2063951662 @default.
- W2984112853 cites W2064259223 @default.
- W2984112853 cites W2065825122 @default.
- W2984112853 cites W2078368227 @default.
- W2984112853 cites W2088318288 @default.
- W2984112853 cites W2089037977 @default.
- W2984112853 cites W2090967006 @default.
- W2984112853 cites W2091775201 @default.
- W2984112853 cites W2092644327 @default.
- W2984112853 cites W2093251028 @default.
- W2984112853 cites W2095710701 @default.
- W2984112853 cites W2097656978 @default.
- W2984112853 cites W2099536836 @default.
- W2984112853 cites W2101419153 @default.
- W2984112853 cites W2101930480 @default.
- W2984112853 cites W2105073835 @default.
- W2984112853 cites W2105553276 @default.
- W2984112853 cites W2105896120 @default.
- W2984112853 cites W2110064109 @default.
- W2984112853 cites W2110638361 @default.
- W2984112853 cites W2111416333 @default.
- W2984112853 cites W2113355860 @default.
- W2984112853 cites W2117514442 @default.
- W2984112853 cites W2117530168 @default.
- W2984112853 cites W2118464009 @default.
- W2984112853 cites W2119020812 @default.
- W2984112853 cites W2120238053 @default.
- W2984112853 cites W2120969145 @default.
- W2984112853 cites W2121177421 @default.
- W2984112853 cites W2129015141 @default.
- W2984112853 cites W2131642416 @default.
- W2984112853 cites W2132314509 @default.
- W2984112853 cites W2132663861 @default.
- W2984112853 cites W2139891288 @default.
- W2984112853 cites W2149123939 @default.
- W2984112853 cites W2149741875 @default.
- W2984112853 cites W2151363056 @default.
- W2984112853 cites W2155569824 @default.