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• W2985908712 startingPage "371" @default.
• W2985908712 abstract "The facial expressions that endorsers convey in a print ad can influence consumers' reactions to the product being advertised. This effect, which is mediated by perceptions of the endorsers' social status, depends on whether the endorser is male or female. Consumers expect endorsers' facial expressions to conform to normative expectations for how men and women present themselves to others and they attribute high social status to those whose expressions deviate from these expectations. Thus, they perceive smiling male endorsers to have high status but smiling female endorsers to have low status. These perceptions, which are independent of warmth and competence, influence consumers' willingness to purchase products whose social prestige value is unknown a priori. Five experiments confirm these conclusions and demonstrate their implications for actual purchase behavior." @default.
• W2985908712 created "2019-11-22" @default.
• W2985908712 creator A5021219790 @default.
• W2985908712 creator A5067630689 @default.
• W2985908712 date "2020-06-01" @default.
• W2985908712 modified "2023-09-25" @default.
• W2985908712 title "The effects of endorsers' facial expressions on status perceptions and purchase intentions" @default.
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• W2985908712 doi "https://doi.org/10.1016/j.ijresmar.2019.10.002" @default.
• W2985908712 hasPublicationYear "2020" @default.
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