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- W2986661576 abstract "Abstract Online collaborative consumption enhances peer networks, members of which communicate, collaborate, and even deliver services to one another via digital sharing platforms. Despite the tremendous increase in collaborative consumption, due in large part to the development of the Internet, the reality of the economic and social movements that underpin this trend is much less visible. Of course, not all consumers seek collaborative consumption or interact through online platforms. Using a qualitative approach, this paper aims to investigate motivational factors and barriers against collaborative consumption and to establish a typology of collaborative consumer profiles, identifying the most suitable type of online sharing platforms for each profile. The findings reveal the following collaborative consumer profiles: committed, pragmatists, intermittent, and skeptical, each demonstrating different preferences for the different type of online sharing platform." @default.
- W2986661576 created "2019-11-22" @default.
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- W2986661576 date "2019-11-17" @default.
- W2986661576 modified "2023-09-30" @default.
- W2986661576 title "Exploring consumer attitudes to online collaborative consumption: A typology of collaborative consumer profiles" @default.
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- W2986661576 doi "https://doi.org/10.1002/cjas.1554" @default.
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