Matches in SemOpenAlex for { <https://semopenalex.org/work/W2987248969> ?p ?o ?g. }
- W2987248969 endingPage "118" @default.
- W2987248969 startingPage "101" @default.
- W2987248969 abstract "Abstract The paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as possible, to affect the behaviour and encourage an impulsive process of buying decision making. The theoretical study was performed by analysing the insights of Lithuanian and foreign authors on the purpose of elaborating the coherence between the ambient scent at the point of sale and the consumer impulse buying behaviour. It was revealed during the study that the ambient scent at a point of sale can be assessed as a stimulus which invokes the consumer’s impulsive buying behaviour. The logic of the prepared conceptual model is related to S-O-R paradigm: the environmental stimulus (ambient scent at a point of sale) affects the human organism (consumer internal response) and causes reaction (consumer impulsive buying behaviour)." @default.
- W2987248969 created "2019-11-22" @default.
- W2987248969 creator A5056712590 @default.
- W2987248969 creator A5061663164 @default.
- W2987248969 date "2019-06-01" @default.
- W2987248969 modified "2023-10-18" @default.
- W2987248969 title "Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights" @default.
- W2987248969 cites W1527210743 @default.
- W2987248969 cites W1935027394 @default.
- W2987248969 cites W1975086943 @default.
- W2987248969 cites W1993894018 @default.
- W2987248969 cites W1994548374 @default.
- W2987248969 cites W1998369725 @default.
- W2987248969 cites W2007188695 @default.
- W2987248969 cites W2017121882 @default.
- W2987248969 cites W2034531899 @default.
- W2987248969 cites W2050480388 @default.
- W2987248969 cites W2053359608 @default.
- W2987248969 cites W2055951938 @default.
- W2987248969 cites W2056441110 @default.
- W2987248969 cites W2056709539 @default.
- W2987248969 cites W2061840759 @default.
- W2987248969 cites W2062229768 @default.
- W2987248969 cites W2063051244 @default.
- W2987248969 cites W2067020145 @default.
- W2987248969 cites W2072757139 @default.
- W2987248969 cites W2074665722 @default.
- W2987248969 cites W2079077444 @default.
- W2987248969 cites W2081244122 @default.
- W2987248969 cites W2087540418 @default.
- W2987248969 cites W2095214627 @default.
- W2987248969 cites W2095920183 @default.
- W2987248969 cites W2141682041 @default.
- W2987248969 cites W2152089606 @default.
- W2987248969 cites W2152941631 @default.
- W2987248969 cites W2159532288 @default.
- W2987248969 cites W2252860406 @default.
- W2987248969 cites W2339149990 @default.
- W2987248969 cites W2610272560 @default.
- W2987248969 cites W4205981594 @default.
- W2987248969 cites W4240524703 @default.
- W2987248969 cites W4245577746 @default.
- W2987248969 cites W4247041294 @default.
- W2987248969 cites W4247995617 @default.
- W2987248969 cites W4362234552 @default.
- W2987248969 doi "https://doi.org/10.1515/mosr-2019-0007" @default.
- W2987248969 hasPublicationYear "2019" @default.
- W2987248969 type Work @default.
- W2987248969 sameAs 2987248969 @default.
- W2987248969 citedByCount "1" @default.
- W2987248969 countsByYear W29872489692020 @default.
- W2987248969 crossrefType "journal-article" @default.
- W2987248969 hasAuthorship W2987248969A5056712590 @default.
- W2987248969 hasAuthorship W2987248969A5061663164 @default.
- W2987248969 hasBestOaLocation W29872489691 @default.
- W2987248969 hasConcept C112698675 @default.
- W2987248969 hasConcept C121332964 @default.
- W2987248969 hasConcept C136764020 @default.
- W2987248969 hasConcept C144133560 @default.
- W2987248969 hasConcept C15744967 @default.
- W2987248969 hasConcept C162853370 @default.
- W2987248969 hasConcept C180747234 @default.
- W2987248969 hasConcept C23213687 @default.
- W2987248969 hasConcept C2779918689 @default.
- W2987248969 hasConcept C41008148 @default.
- W2987248969 hasConcept C58033187 @default.
- W2987248969 hasConcept C62520636 @default.
- W2987248969 hasConcept C70836080 @default.
- W2987248969 hasConceptScore W2987248969C112698675 @default.
- W2987248969 hasConceptScore W2987248969C121332964 @default.
- W2987248969 hasConceptScore W2987248969C136764020 @default.
- W2987248969 hasConceptScore W2987248969C144133560 @default.
- W2987248969 hasConceptScore W2987248969C15744967 @default.
- W2987248969 hasConceptScore W2987248969C162853370 @default.
- W2987248969 hasConceptScore W2987248969C180747234 @default.
- W2987248969 hasConceptScore W2987248969C23213687 @default.
- W2987248969 hasConceptScore W2987248969C2779918689 @default.
- W2987248969 hasConceptScore W2987248969C41008148 @default.
- W2987248969 hasConceptScore W2987248969C58033187 @default.
- W2987248969 hasConceptScore W2987248969C62520636 @default.
- W2987248969 hasConceptScore W2987248969C70836080 @default.
- W2987248969 hasIssue "1" @default.
- W2987248969 hasLocation W29872489691 @default.
- W2987248969 hasOpenAccess W2987248969 @default.
- W2987248969 hasPrimaryLocation W29872489691 @default.
- W2987248969 hasRelatedWork W1559192785 @default.
- W2987248969 hasRelatedWork W1995604026 @default.
- W2987248969 hasRelatedWork W2083553353 @default.
- W2987248969 hasRelatedWork W2279478625 @default.
- W2987248969 hasRelatedWork W2579938958 @default.
- W2987248969 hasRelatedWork W2894970677 @default.
- W2987248969 hasRelatedWork W3116774541 @default.
- W2987248969 hasRelatedWork W3175174184 @default.
- W2987248969 hasRelatedWork W4302307824 @default.
- W2987248969 hasRelatedWork W2411065006 @default.
- W2987248969 hasVolume "81" @default.
- W2987248969 isParatext "false" @default.
- W2987248969 isRetracted "false" @default.