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- W2987934095 abstract "Extension is a common approach used to inform the critical decisionsDecision made by family forest ownersForest owner (FFOs) about the future of their land, which could have a tremendous impact on the public benefit these lands provide. The present extension model, based widely on goods-dominant (G-D) logic, is in many cases inefficient in reaching FFOs and has limited success with unengaged FFOs. Outreach strategiesStrategy that incorporate service-dominant (S-D) logic into their approach, such as peer-to-peer (P2P) learning, hold significant potential to adapt to dynamic service ecosystems and co-create value for FFOs. Instead of a few extension professionalsProfessional trying to meet the needsNeed of many FFOs in a region, FFOs can help one another, which increases the efficiency and effectiveness of extension and outreach. A wide web of peers with a variety of knowledge and experience can inform the decisionsDecision that FFOs make about their forest, helping to maintain or even increase the public benefit the land provides. Extension professionalsProfessional can play a critical role not only as sources of operant resourcesOperant resource but also as organizers and facilitators of P2P learning. Policies that divest themselves of G-D logic-based extension and reinvest in S-D logic-based extension can increase the adoption of these practices and thus the number of informed FFO decisionsDecision . In this chapter, we discuss the problems with the G-D logic approach to extension, the opportunities presented by S-D logic extension, ideas for cultivating FFO peer networksNetwork , and the different roles extension professionals can play to facilitate them." @default.
- W2987934095 created "2019-11-22" @default.
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- W2987934095 date "2019-01-01" @default.
- W2987934095 modified "2023-10-03" @default.
- W2987934095 title "Extension and Education Services: Applying Service-Dominant Logic Through Peer-to-Peer Learning" @default.
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- W2987934095 doi "https://doi.org/10.1007/978-3-030-28999-7_11" @default.
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