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- W2988397835 abstract "Customer loyalty is the key to the success of every company, especially in business to business (B2B) markets where the company has a long-term orientation business. Due to the importance of maintaining the quality of service to create customer loyalty, this research was conducted to determine the effect of service quality on customer loyalty on business to business. This research uses 117 business to business customers as respondents. The results of this study illustrate that service quality has an effect of 54,6% on customer loyalty." @default.
- W2988397835 created "2019-11-22" @default.
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- W2988397835 date "2019-11-06" @default.
- W2988397835 modified "2023-09-23" @default.
- W2988397835 title "Loyalitas Pelanggan Pada Business-To-Business: Pengaruh Kualitas Pelayanan" @default.
- W2988397835 cites W1993018448 @default.
- W2988397835 cites W2051342522 @default.
- W2988397835 doi "https://doi.org/10.35313/jrbi.v5i1.1612" @default.
- W2988397835 hasPublicationYear "2019" @default.
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