Matches in SemOpenAlex for { <https://semopenalex.org/work/W2989191874> ?p ?o ?g. }
Showing items 1 to 61 of
61
with 100 items per page.
- W2989191874 abstract "The sales volumes positively increase results by the impulse purchases as this consumer behavior happen at the stage of unplanned and immediate purchases and derived by internal and external factors. Thus, this research purposely to study the relationship between factorsthat influence public and private university student’s apparel impulse buying intention. Besides that, it intends to identify the relationship between the attitudinal factors with the university’s student towards their apparel impulse buying intention. The scope of this study is focused on Universiti Malaysia Sarawak (UNIMAS) as the public university while Swinburne University as the sample of private university. A quantitative technique was used to collect data in this study and a total of 376 questionnaires were distributed among bothuniversities’ students. The analysis of regression showed that significant between factors as hedonic desires, floor promoting, mannequin displays, and promotional activities in influences students to having the impulse buying intention of apparel. Meanwhile, the t-testanalysis found that there was no significant difference between UNIMAS and Swinburne students towards impulse buying intention. Therefore, the study provides information of the factors should be considered as the fundamental components of strategic marketing plan tosupport and generate more sales and profit and extended the company or sore sustainability within the industry. Last but not least, this study also suggests the deep understanding to retailers and marketers about the factors that contribute to influencing consumers’ impulsebuying intention and behaviors." @default.
- W2989191874 created "2019-11-22" @default.
- W2989191874 creator A5005370601 @default.
- W2989191874 creator A5022693417 @default.
- W2989191874 date "2014-01-01" @default.
- W2989191874 modified "2023-09-27" @default.
- W2989191874 title "Apparel Impulse Buying Intention : A Comparison between Public and Private University Students" @default.
- W2989191874 hasPublicationYear "2014" @default.
- W2989191874 type Work @default.
- W2989191874 sameAs 2989191874 @default.
- W2989191874 citedByCount "0" @default.
- W2989191874 crossrefType "journal-article" @default.
- W2989191874 hasAuthorship W2989191874A5005370601 @default.
- W2989191874 hasAuthorship W2989191874A5022693417 @default.
- W2989191874 hasConcept C112698675 @default.
- W2989191874 hasConcept C121332964 @default.
- W2989191874 hasConcept C144133560 @default.
- W2989191874 hasConcept C15744967 @default.
- W2989191874 hasConcept C162853370 @default.
- W2989191874 hasConcept C17744445 @default.
- W2989191874 hasConcept C199539241 @default.
- W2989191874 hasConcept C530175646 @default.
- W2989191874 hasConcept C62520636 @default.
- W2989191874 hasConcept C70836080 @default.
- W2989191874 hasConceptScore W2989191874C112698675 @default.
- W2989191874 hasConceptScore W2989191874C121332964 @default.
- W2989191874 hasConceptScore W2989191874C144133560 @default.
- W2989191874 hasConceptScore W2989191874C15744967 @default.
- W2989191874 hasConceptScore W2989191874C162853370 @default.
- W2989191874 hasConceptScore W2989191874C17744445 @default.
- W2989191874 hasConceptScore W2989191874C199539241 @default.
- W2989191874 hasConceptScore W2989191874C530175646 @default.
- W2989191874 hasConceptScore W2989191874C62520636 @default.
- W2989191874 hasConceptScore W2989191874C70836080 @default.
- W2989191874 hasLocation W29891918741 @default.
- W2989191874 hasOpenAccess W2989191874 @default.
- W2989191874 hasPrimaryLocation W29891918741 @default.
- W2989191874 hasRelatedWork W168133792 @default.
- W2989191874 hasRelatedWork W1966650216 @default.
- W2989191874 hasRelatedWork W2022043321 @default.
- W2989191874 hasRelatedWork W2145299090 @default.
- W2989191874 hasRelatedWork W2177740989 @default.
- W2989191874 hasRelatedWork W2272014434 @default.
- W2989191874 hasRelatedWork W2291636168 @default.
- W2989191874 hasRelatedWork W2340899865 @default.
- W2989191874 hasRelatedWork W2578402998 @default.
- W2989191874 hasRelatedWork W2943887576 @default.
- W2989191874 hasRelatedWork W2947919547 @default.
- W2989191874 hasRelatedWork W3008511258 @default.
- W2989191874 hasRelatedWork W3028368076 @default.
- W2989191874 hasRelatedWork W3102880030 @default.
- W2989191874 hasRelatedWork W3179592154 @default.
- W2989191874 hasRelatedWork W3180535962 @default.
- W2989191874 hasRelatedWork W3201498546 @default.
- W2989191874 hasRelatedWork W3207224665 @default.
- W2989191874 hasRelatedWork W763152321 @default.
- W2989191874 hasRelatedWork W171197470 @default.
- W2989191874 isParatext "false" @default.
- W2989191874 isRetracted "false" @default.
- W2989191874 magId "2989191874" @default.
- W2989191874 workType "article" @default.