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• W2989401076 abstract "Purpose The purpose of this paper is to analyze the art-based project of Full Llove Inn as a tactical urbanism intervention and urban tourist attraction. The project consisted of an elevated room-car, displayed in the public space of Amsterdam from August 2006 to September 2007. Design/methodology/approach The research was conducted between December 2017 and November 2018 in Amsterdam. The study applied the methodological tools of semi-structured interviews, textual analysis and participatory observation. Findings Full Llove Inn provided an extraordinary allure for visitors and residents. It created a sense of intra-personal and inter-personal existential authenticity for local and non-local guests, respectively, while introducing a pop-up hotel as a new form of tactical initiative. Research limitations/implications Due to the inability to contact non-local guests for interviews, the only source of data was based on tourist experiences about Full Llove Inn derived from the hotel guest book. Practical implications The research suggests that pop-up hotels may be used by Destination Management Organizations as a means of strengthening the brand image and creating a competitive edge for cities. Social implications The research indicates that art-inspired tactical interventions in the public space of civic environments could constitute a social capital while generating interactions between residents and visitors. Originality/value For the first time in the tourism literature, this study investigates the impact of tactical projects on destination branding from the perspective of both locals and visitors." @default.
• W2989401076 created "2019-11-22" @default.
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• W2989401076 date "2019-11-13" @default.
• W2989401076 modified "2023-10-02" @default.
• W2989401076 title "Public-space tactical intervention as urban tourist allure" @default.
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• W2989401076 doi "https://doi.org/10.1108/ijtc-05-2019-0066" @default.
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