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- W2989710411 abstract "A website of a science and technology faculty is a platform offering decisive information acquired by high-school students for further education. The representative of this website is also important in terms of marketing purpose and has to be designed according to usability rules properly. As a platform, it can be used to implement marketing strategies of the organization in terms of new student recruitment. This work aimed to extract the key factors high-school students require for study-related information acquiring. The key factors can be then used as the recommendations for science and technology faculties’ website design. The websites are also stated based on high-school students’ needs and usability requirements in terms of marketing purpose." @default.
- W2989710411 created "2019-12-05" @default.
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- W2989710411 date "2019-10-01" @default.
- W2989710411 modified "2023-09-26" @default.
- W2989710411 title "Key Factors of Usability of Science and Technology Faculties’ Website: Marketing Purpose" @default.
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- W2989710411 doi "https://doi.org/10.1109/incit.2019.8912092" @default.
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