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- W2989763144 abstract "Objective: Traditional saturation analysis on competitive location decision science focuses on diminishing returns for incumbents and newcomers in a specific spatial location pertaining to commercial retail potential past a certain point of market saturation. Methods/Findings: This study looks at this problem but employs a different approach to the subject altogether, wherein saturation is no longer a variable affecting only retailers but one that affects both: the marginal utility of consumers and the revenue of retailers albeit differently. A new mathematical model is proposed based on selected papers, contributing new insight into an already widely discussed subject. Application: Analysis shows that it is important for competitive location decision-making to address saturation from both sides of the overall competitive location decision issue, not just from the retailers’ standpoint.Keywords: Clustering, Competitive Location, Market Share, Retail Industry, Retail Saturation Index" @default.
- W2989763144 created "2019-12-05" @default.
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- W2989763144 date "2019-05-01" @default.
- W2989763144 modified "2023-09-24" @default.
- W2989763144 title "A fresh look to an old problem: saturation in the retail market, and how it affects both retailers and consumers" @default.
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- W2989763144 doi "https://doi.org/10.17485/ijst/2019/v12i18/144604" @default.
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