Matches in SemOpenAlex for { <https://semopenalex.org/work/W2990359898> ?p ?o ?g. }
Showing items 1 to 58 of
58
with 100 items per page.
- W2990359898 abstract "The objective of this research was to analyze the influence of marketing mix strategy consisted of product, price, location, people, process, and tangibles on decision to choose at STIMI, Meulaboh.The research used descriptive statistical method with descriptive explanatory approach. The data were gathered by conducting interviews, questionnaires, and documentary study. The population was all students of STIMI, Meulaboh, in the academic year of 2013, and 106 of them were used as the samples. Measuring scale used interval scale and analyzed by using multiple linear regresstion. The result of equation showed that, simultaneously, the variables of product, price, location, people, process, and tangibles could influence decision to choose STIMI, Meulaboh. Partially, product had positive and direct influence on decision to choose at STIMI, Meulaboh. price had positive and direct influence on decision to choose, location had positive and direct influence on decision to choose, people had positive and direct influence on decision to choose, process had positive and direct influence on decision to choose, and tangibles had positive and direct influence on decision to choose at STIMI, Meulaboh." @default.
- W2990359898 created "2019-12-05" @default.
- W2990359898 creator A5021721841 @default.
- W2990359898 creator A5045519992 @default.
- W2990359898 date "2019-11-26" @default.
- W2990359898 modified "2023-09-24" @default.
- W2990359898 title "PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PADA MAHASISWA SEKOLAH TINGGI ILMU MANAJEMEN INDONESIA (STIMI) - MEULABOH" @default.
- W2990359898 doi "https://doi.org/10.35308/jbkan.v3i1.1370" @default.
- W2990359898 hasPublicationYear "2019" @default.
- W2990359898 type Work @default.
- W2990359898 sameAs 2990359898 @default.
- W2990359898 citedByCount "1" @default.
- W2990359898 countsByYear W29903598982020 @default.
- W2990359898 crossrefType "journal-article" @default.
- W2990359898 hasAuthorship W2990359898A5021721841 @default.
- W2990359898 hasAuthorship W2990359898A5045519992 @default.
- W2990359898 hasBestOaLocation W29903598981 @default.
- W2990359898 hasConcept C144024400 @default.
- W2990359898 hasConcept C144133560 @default.
- W2990359898 hasConcept C149923435 @default.
- W2990359898 hasConcept C15744967 @default.
- W2990359898 hasConcept C162853370 @default.
- W2990359898 hasConcept C205649164 @default.
- W2990359898 hasConcept C2524010 @default.
- W2990359898 hasConcept C2778755073 @default.
- W2990359898 hasConcept C2908647359 @default.
- W2990359898 hasConcept C33923547 @default.
- W2990359898 hasConcept C58640448 @default.
- W2990359898 hasConcept C90673727 @default.
- W2990359898 hasConceptScore W2990359898C144024400 @default.
- W2990359898 hasConceptScore W2990359898C144133560 @default.
- W2990359898 hasConceptScore W2990359898C149923435 @default.
- W2990359898 hasConceptScore W2990359898C15744967 @default.
- W2990359898 hasConceptScore W2990359898C162853370 @default.
- W2990359898 hasConceptScore W2990359898C205649164 @default.
- W2990359898 hasConceptScore W2990359898C2524010 @default.
- W2990359898 hasConceptScore W2990359898C2778755073 @default.
- W2990359898 hasConceptScore W2990359898C2908647359 @default.
- W2990359898 hasConceptScore W2990359898C33923547 @default.
- W2990359898 hasConceptScore W2990359898C58640448 @default.
- W2990359898 hasConceptScore W2990359898C90673727 @default.
- W2990359898 hasLocation W29903598981 @default.
- W2990359898 hasOpenAccess W2990359898 @default.
- W2990359898 hasPrimaryLocation W29903598981 @default.
- W2990359898 hasRelatedWork W11183544 @default.
- W2990359898 hasRelatedWork W11442852 @default.
- W2990359898 hasRelatedWork W11563249 @default.
- W2990359898 hasRelatedWork W1359923 @default.
- W2990359898 hasRelatedWork W15385597 @default.
- W2990359898 hasRelatedWork W2600389 @default.
- W2990359898 hasRelatedWork W318845 @default.
- W2990359898 hasRelatedWork W5127703 @default.
- W2990359898 hasRelatedWork W9449978 @default.
- W2990359898 hasRelatedWork W7065862 @default.
- W2990359898 isParatext "false" @default.
- W2990359898 isRetracted "false" @default.
- W2990359898 magId "2990359898" @default.
- W2990359898 workType "article" @default.