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- W2990534294 endingPage "100906" @default.
- W2990534294 startingPage "100906" @default.
- W2990534294 abstract "Abstract The exponential growth in online fashion retailing in India has brought several structural changes. Changing consumer needs and value propositions have made it imperative for online retailers to identify factors that are critical for its growth. The current study attempts to identify factors that influence consumers’ preference for online fashion retailers (OFR). The factors were identified and their weights were evaluated using the AHP methodology. Furthermore, the potential alternatives were ranked using VIKOR technique in R. Initially, 40 factors were identified, spread across 7 categories and in line with earlier research on online retail and views of retail experts from Indian online fashion retail sector. The analysis revealed that the category ‘webstore-image’ is most preferred and that the factors ‘online shop recognition’, ‘price’ and ‘reputation of stores’ were of importance. The study identified new factors that are important for the success and growth of online fashion retailing that are specific to India." @default.
- W2990534294 created "2019-12-05" @default.
- W2990534294 creator A5050114275 @default.
- W2990534294 creator A5054650659 @default.
- W2990534294 creator A5068712650 @default.
- W2990534294 creator A5087832186 @default.
- W2990534294 date "2020-01-01" @default.
- W2990534294 modified "2023-09-23" @default.
- W2990534294 title "Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers" @default.
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- W2990534294 doi "https://doi.org/10.1016/j.elerap.2019.100906" @default.
- W2990534294 hasPublicationYear "2020" @default.
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