Matches in SemOpenAlex for { <https://semopenalex.org/work/W2990749690> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W2990749690 abstract "Promotion is one of the four elements of the marketing mix, better known as 4P (Product, Price, Promotion, Place). Promotion refers to all the communication methods and channels used to pass on information about a product / service or company to its customers and the general public. All aspects of the promotional mix should be paid attention to and find the perfect balance in order to successfully promote products / services. The most commonly used activities in the promotion of textile and apparel in the past were fashion shows, various events, fashion video and magazine advertising. Today, such promotional activities have fallen into the shadow of virtual forms of promotion. Information technology has fundamentally changed the nature of marketing. Technology is one of the factors that exert a strong influence on marketing design. Due to the fact that more and more people are using the Internet as a means of communication, and especially social networks, marketers have used this situation as their advantage and opportunity in the global market. In order to survive and grow in the market, every company should strive to promote those differences that will most strongly appeal to the target market to develop a focused positioning strategy. Using the segmentation process, the ability to adjust the overall marketing mix to a specific group of leads in a way that is better than the competition focus positioning in the market. The practical part of the paper will be presented on the example of New Yorker Croatia d.o.o." @default.
- W2990749690 created "2019-12-05" @default.
- W2990749690 creator A5012159413 @default.
- W2990749690 date "2019-09-27" @default.
- W2990749690 modified "2023-09-24" @default.
- W2990749690 title "PROMOCIJSKI MIKS TVRTKE NEW YORKER CROATIA D.O.O." @default.
- W2990749690 hasPublicationYear "2019" @default.
- W2990749690 type Work @default.
- W2990749690 sameAs 2990749690 @default.
- W2990749690 citedByCount "0" @default.
- W2990749690 crossrefType "dissertation" @default.
- W2990749690 hasAuthorship W2990749690A5012159413 @default.
- W2990749690 hasConcept C10138342 @default.
- W2990749690 hasConcept C110875604 @default.
- W2990749690 hasConcept C112698675 @default.
- W2990749690 hasConcept C125308379 @default.
- W2990749690 hasConcept C136764020 @default.
- W2990749690 hasConcept C144133560 @default.
- W2990749690 hasConcept C162853370 @default.
- W2990749690 hasConcept C17744445 @default.
- W2990749690 hasConcept C182306322 @default.
- W2990749690 hasConcept C18903297 @default.
- W2990749690 hasConcept C199539241 @default.
- W2990749690 hasConcept C2524010 @default.
- W2990749690 hasConcept C2780378061 @default.
- W2990749690 hasConcept C33923547 @default.
- W2990749690 hasConcept C41008148 @default.
- W2990749690 hasConcept C86803240 @default.
- W2990749690 hasConcept C90673727 @default.
- W2990749690 hasConcept C91306197 @default.
- W2990749690 hasConcept C94625758 @default.
- W2990749690 hasConcept C98147612 @default.
- W2990749690 hasConcept C98495876 @default.
- W2990749690 hasConcept C98716237 @default.
- W2990749690 hasConceptScore W2990749690C10138342 @default.
- W2990749690 hasConceptScore W2990749690C110875604 @default.
- W2990749690 hasConceptScore W2990749690C112698675 @default.
- W2990749690 hasConceptScore W2990749690C125308379 @default.
- W2990749690 hasConceptScore W2990749690C136764020 @default.
- W2990749690 hasConceptScore W2990749690C144133560 @default.
- W2990749690 hasConceptScore W2990749690C162853370 @default.
- W2990749690 hasConceptScore W2990749690C17744445 @default.
- W2990749690 hasConceptScore W2990749690C182306322 @default.
- W2990749690 hasConceptScore W2990749690C18903297 @default.
- W2990749690 hasConceptScore W2990749690C199539241 @default.
- W2990749690 hasConceptScore W2990749690C2524010 @default.
- W2990749690 hasConceptScore W2990749690C2780378061 @default.
- W2990749690 hasConceptScore W2990749690C33923547 @default.
- W2990749690 hasConceptScore W2990749690C41008148 @default.
- W2990749690 hasConceptScore W2990749690C86803240 @default.
- W2990749690 hasConceptScore W2990749690C90673727 @default.
- W2990749690 hasConceptScore W2990749690C91306197 @default.
- W2990749690 hasConceptScore W2990749690C94625758 @default.
- W2990749690 hasConceptScore W2990749690C98147612 @default.
- W2990749690 hasConceptScore W2990749690C98495876 @default.
- W2990749690 hasConceptScore W2990749690C98716237 @default.
- W2990749690 hasLocation W29907496901 @default.
- W2990749690 hasOpenAccess W2990749690 @default.
- W2990749690 hasPrimaryLocation W29907496901 @default.
- W2990749690 hasRelatedWork W102610510 @default.
- W2990749690 hasRelatedWork W1984776198 @default.
- W2990749690 hasRelatedWork W2226341650 @default.
- W2990749690 hasRelatedWork W2397767255 @default.
- W2990749690 hasRelatedWork W2461967249 @default.
- W2990749690 hasRelatedWork W2518084663 @default.
- W2990749690 hasRelatedWork W2579569990 @default.
- W2990749690 hasRelatedWork W2897512274 @default.
- W2990749690 hasRelatedWork W3026429688 @default.
- W2990749690 hasRelatedWork W3039231973 @default.
- W2990749690 hasRelatedWork W3110570955 @default.
- W2990749690 hasRelatedWork W3164529477 @default.
- W2990749690 hasRelatedWork W3181983142 @default.
- W2990749690 hasRelatedWork W3186288414 @default.
- W2990749690 hasRelatedWork W766205887 @default.
- W2990749690 hasRelatedWork W108736766 @default.
- W2990749690 hasRelatedWork W2181274956 @default.
- W2990749690 hasRelatedWork W2188082297 @default.
- W2990749690 hasRelatedWork W2560977535 @default.
- W2990749690 hasRelatedWork W2800006319 @default.
- W2990749690 isParatext "false" @default.
- W2990749690 isRetracted "false" @default.
- W2990749690 magId "2990749690" @default.
- W2990749690 workType "dissertation" @default.