FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2990940369> ?p ?o ?g. }

• W2990940369 endingPage "422" @default.
• W2990940369 startingPage "412" @default.
• W2990940369 abstract "This article provides in-depth insight into the dynamics of a transformation from market orientation to brand orientation. By including a wide range of stakeholders in an action research intervention, a detailed description is provided regarding the transformation of a large Swedish public primary care organization during a turbulent marketization process. Brand management theory and practice are frequently based on uniformist and integrationist assumptions, which are questioned in this study. This is due to the fact that resistance and conflict are not only natural but necessary preconditions for transformational learning and thereby changing identities. The intervention shows how changing a strategic orientation is interwoven with identity dynamics on many levels. This study suggests that not only brand identities should be nurtured but also other social identities, such as local, professional and sector identities." @default.
• W2990940369 created "2019-12-05" @default.
• W2990940369 creator A5066598931 @default.
• W2990940369 date "2020-10-01" @default.
• W2990940369 modified "2023-10-15" @default.
• W2990940369 title "Brand orientation in action – A transformational learning intervention" @default.
• W2990940369 cites W1500925495 @default.
• W2990940369 cites W1970046790 @default.
• W2990940369 cites W1987056960 @default.
• W2990940369 cites W1987310596 @default.
• W2990940369 cites W2021844094 @default.
• W2990940369 cites W2030052066 @default.
• W2990940369 cites W2030544802 @default.
• W2990940369 cites W2038489336 @default.
• W2990940369 cites W2044452299 @default.
• W2990940369 cites W2048778864 @default.
• W2990940369 cites W2049138660 @default.
• W2990940369 cites W2061052680 @default.
• W2990940369 cites W2072800494 @default.
• W2990940369 cites W2075728361 @default.
• W2990940369 cites W2087233807 @default.
• W2990940369 cites W2087323604 @default.
• W2990940369 cites W2091079629 @default.
• W2990940369 cites W2119162261 @default.
• W2990940369 cites W2121321619 @default.
• W2990940369 cites W2122281343 @default.
• W2990940369 cites W2129069563 @default.
• W2990940369 cites W2133524691 @default.
• W2990940369 cites W2148424893 @default.
• W2990940369 cites W2518801133 @default.
• W2990940369 cites W2601383108 @default.
• W2990940369 cites W2788918709 @default.
• W2990940369 cites W3121726761 @default.
• W2990940369 cites W4235545580 @default.
• W2990940369 doi "https://doi.org/10.1016/j.jbusres.2019.10.058" @default.
• W2990940369 hasPublicationYear "2020" @default.
• W2990940369 type Work @default.
• W2990940369 sameAs 2990940369 @default.
• W2990940369 citedByCount "12" @default.
• W2990940369 countsByYear W29909403692020 @default.
• W2990940369 countsByYear W29909403692021 @default.
• W2990940369 countsByYear W29909403692022 @default.
• W2990940369 countsByYear W29909403692023 @default.
• W2990940369 crossrefType "journal-article" @default.
• W2990940369 hasAuthorship W2990940369A5066598931 @default.
• W2990940369 hasConcept C118552586 @default.
• W2990940369 hasConcept C121332964 @default.
• W2990940369 hasConcept C144133560 @default.
• W2990940369 hasConcept C15744967 @default.
• W2990940369 hasConcept C162853370 @default.
• W2990940369 hasConcept C16345878 @default.
• W2990940369 hasConcept C17744445 @default.
• W2990940369 hasConcept C18903297 @default.
• W2990940369 hasConcept C191935318 @default.
• W2990940369 hasConcept C199539241 @default.
• W2990940369 hasConcept C24890656 @default.
• W2990940369 hasConcept C2524010 @default.
• W2990940369 hasConcept C2776208816 @default.
• W2990940369 hasConcept C2778355321 @default.
• W2990940369 hasConcept C2780665704 @default.
• W2990940369 hasConcept C2780791683 @default.
• W2990940369 hasConcept C33923547 @default.
• W2990940369 hasConcept C38775462 @default.
• W2990940369 hasConcept C39549134 @default.
• W2990940369 hasConcept C57473165 @default.
• W2990940369 hasConcept C62520636 @default.
• W2990940369 hasConcept C77805123 @default.
• W2990940369 hasConcept C86803240 @default.
• W2990940369 hasConceptScore W2990940369C118552586 @default.
• W2990940369 hasConceptScore W2990940369C121332964 @default.
• W2990940369 hasConceptScore W2990940369C144133560 @default.
• W2990940369 hasConceptScore W2990940369C15744967 @default.
• W2990940369 hasConceptScore W2990940369C162853370 @default.
• W2990940369 hasConceptScore W2990940369C16345878 @default.
• W2990940369 hasConceptScore W2990940369C17744445 @default.
• W2990940369 hasConceptScore W2990940369C18903297 @default.
• W2990940369 hasConceptScore W2990940369C191935318 @default.
• W2990940369 hasConceptScore W2990940369C199539241 @default.
• W2990940369 hasConceptScore W2990940369C24890656 @default.
• W2990940369 hasConceptScore W2990940369C2524010 @default.
• W2990940369 hasConceptScore W2990940369C2776208816 @default.
• W2990940369 hasConceptScore W2990940369C2778355321 @default.
• W2990940369 hasConceptScore W2990940369C2780665704 @default.
• W2990940369 hasConceptScore W2990940369C2780791683 @default.
• W2990940369 hasConceptScore W2990940369C33923547 @default.
• W2990940369 hasConceptScore W2990940369C38775462 @default.
• W2990940369 hasConceptScore W2990940369C39549134 @default.
• W2990940369 hasConceptScore W2990940369C57473165 @default.
• W2990940369 hasConceptScore W2990940369C62520636 @default.
• W2990940369 hasConceptScore W2990940369C77805123 @default.
• W2990940369 hasConceptScore W2990940369C86803240 @default.
• W2990940369 hasLocation W29909403691 @default.
• W2990940369 hasOpenAccess W2990940369 @default.
• W2990940369 hasPrimaryLocation W29909403691 @default.
• W2990940369 hasRelatedWork W2350774003 @default.
• W2990940369 hasRelatedWork W2351897972 @default.
• W2990940369 hasRelatedWork W2354037468 @default.
• W2990940369 hasRelatedWork W2355735029 @default.

• next