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- W299104188 abstract "Abstract : The ability to communicate U.S. government and U.S. military policy and purpose is vital in today's information environment. Since 2002, when U.S. military forces have been actively engaged in multiple regions of the world, the worldwide perception of U.S. image has consistently declined. This paper reviews the capabilities gap between existing organizational structure of the DoD Strategic Communication (SC) enterprise, and the nation's requirements for communication strategies. Its premise is that there is no effective single advocate or department with the responsibility, capability, and the authority to ensure an effective strategic communication enterprise. The creation of an Under Secretary of Defense for Strategic Communication, or USD (SC), and the departmental transformation, where all elements of SC (IO, PA, and DSPD) fall under the USD (SC). The new organization would then have the clear leadership necessary to set strategic vision and guidance, set priorities, and allocates resources to ensure that DOD goals and objectives are achieved in support of USG policy and objectives." @default.
- W299104188 created "2016-06-24" @default.
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- W299104188 date "2010-03-24" @default.
- W299104188 modified "2023-09-24" @default.
- W299104188 title "Strategic Communication: A Departmental Transformation" @default.
- W299104188 doi "https://doi.org/10.21236/ada521335" @default.
- W299104188 hasPublicationYear "2010" @default.
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