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- W2991285655 abstract "Millennial generation is a generation that is close to a life of advance technologies that they are fluent in using the digital language of technologies, gadgets, games, and social media. The problems that can be identified are the negative impact of excessive use of gadgets for the millennial generation, lack of face-to-face communication while interacting with other people, and they use social media more than the ideal time. This research is about designing a persuasive video campaign using a theory of irony to increase millennial's awareness of using gadgets excessively could affect their social life. This study used qualitative research with a structured interview and participatory observation as data collecting methods. Then, it will be used as content for proposing a design solution. Based on the research, the success of video campaign is determined by the extent of visual rhetoric through ideas, compositions of value content, language style that is chosen, and way of delivering content, that changes the millennial's perception of using social media. The Irony theory became one of the important contents that are placed on the important scenes to add persuasion successfully. The higher the contrast between appearance and reality, the better the irony to be perceived." @default.
- W2991285655 created "2019-12-05" @default.
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- W2991285655 date "2019-08-01" @default.
- W2991285655 modified "2023-09-24" @default.
- W2991285655 title "Designing Video Campaign Using Visual Rhetoric: Irony to Increase Awareness of Millennial In Using Social Media Wisely" @default.
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- W2991285655 doi "https://doi.org/10.1109/icsecc.2019.8907051" @default.
- W2991285655 hasPublicationYear "2019" @default.
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