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- W2991293235 abstract "The art of storytelling: the essence of stories. Corporate storytelling. The art of digital storytelling. Digital narratives: storytelling across mediums. Human branding. Celebrity branding content strategies on Instagram. Introduction to celebrity branding content strategies on Instagram. Research framework, research methodologies, and a review of the findings." @default.
- W2991293235 created "2019-12-05" @default.
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- W2991293235 date "2019-07-17" @default.
- W2991293235 modified "2023-09-23" @default.
- W2991293235 title "The essence of a story: when a person becomes a brand" @default.
- W2991293235 hasPublicationYear "2019" @default.
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