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• W2991349160 abstract "Abstract In light of the many problems caused by the tech giants’ somewhat opaque transformation of the public sphere, it is quite necessary to ask the question of how they can be brought to show greater accountability when it comes to the public sphere. It is not just a matter of pushing a few buttons—there are elementary structural defects to the very setup. There are two ways to change this: the coercive or the voluntary. The first is often discussed in terms of the increasingly monopolistic behavior of the giants. We have already touched upon their dominant role in the market. The present situation is a far cry from the anarchist—or free-market liberalist—Internet of the 1990s, with its diversity of users and small companies all competing with each other. The dot-com bubble burst around the turn of the millennium and wiped out many of the small firms, helping to usher in the next phase, the 2000s. Here, a few companies gradually gained control of the market, only to become the world’s richest during the 2010s. Scrooge McDuck’s amazing career from shoeshine boy to the richest duck in the world has long been replaced by the story of Mark the Nerd who founded Facebook in his college dorm room in 2004, and long before turning 30 became one of the world’s most wealthy and powerful people. Facebook and Google are approaching a duopoly in the online advertising market based on non-paying users, with Microsoft and Apple bordering on duopoly in the field of software, and finally Amazon with its near-monopoly on Internet trade. The latter is less central to freedom of expression, but still includes a relevant dimension, as the size and market dominance of Amazon has made the company’s bookstore capable of putting unprecedented pressure on its suppliers—the publishing companies. The story of Jeff Bezos is well known, how he saw the enormous possibilities of Internet trading and decided to start from one corner: books. It was an industry of durable, easily transportable goods with a distribution network then dominated by small local players. It turned out to be the perfect place to launch a disruption of trade patterns through e-commerce. Amazon grew explosively and managed in but a few years to establish itself as a key player in the sales and distribution of books in many countries. Among the secrets to the company’s success was placing its headquarters in Seattle, in sparsely populated and remote Washington State, which meant that mail order buyers outside of the state could avoid taxes, allowing Amazon to undercut the prices of local bookstores. In the longer run, Amazon’s strength allowed the company to put pressure on the pricing policies of publishing companies." @default.
• W2991349160 created "2019-12-05" @default.
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• W2991349160 date "2019-11-22" @default.
• W2991349160 modified "2023-10-12" @default.
• W2991349160 title "Trust Busting the Tech Giants?" @default.
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• W2991349160 doi "https://doi.org/10.1007/978-3-030-25968-6_16" @default.
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