Matches in SemOpenAlex for { <https://semopenalex.org/work/W2991537599> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W2991537599 abstract "Founded in 2010 as a platform for image-based sharing among friends, Instagram has evolved into a locus of economic activity due to the emergence of ‘Influencer marketing’. Some users monetise their followers by integrating sponsored ‘advertorials’ into posts. By cultivating a facade of honesty when making product recommendations to their audiences, Influencers leverage their perceived intimacy and relatability into profit. Influencers largely frame their success as merely the result of self-motivated perseverance. However, this framing obscures the offline-capital necessary for emulation. In line with previous research, we propose that Instagram is a highly unequal platform, reproducing or even reinforcing status hierarchies. Our contribution explores the paradoxical nature of the ‘Instagram Influencer’: they require different forms of capital to succeed but must suggest counterfactually that there is only limited distinction between them and their personal audience. To investigate this paradox, we conducted a mixed-methods empirical investigation in February 2017, relying on user-generated data. Firstly, Instagram posts were compiled (n=14,555) from two hashtags, #sponsored and #sponsoredpost. An initial social network analysis was carried out on this data. Secondly, 50 Influencer accounts were selected based on network centrality. Textual and visual data was collected from each account for in-depth qualitative coding. The data analysis revealed a proliferation of markers of socio-economic elevation, suggestive of the offline-capital necessary to succeed. However, corresponding to the need for Influencers to maintain relatability, there was limited ostensible distinction in the data. Instead, Influencers used language suggestive of intimacy and friendship, sharing their success with their followers." @default.
- W2991537599 created "2019-12-05" @default.
- W2991537599 creator A5008470831 @default.
- W2991537599 creator A5056630685 @default.
- W2991537599 date "2017-10-31" @default.
- W2991537599 modified "2023-10-07" @default.
- W2991537599 title "So Close, Yet So Far Away: The Paradox of Status and Distinction among Instagram Influencers" @default.
- W2991537599 cites W2590123299 @default.
- W2991537599 hasPublicationYear "2017" @default.
- W2991537599 type Work @default.
- W2991537599 sameAs 2991537599 @default.
- W2991537599 citedByCount "0" @default.
- W2991537599 crossrefType "journal-article" @default.
- W2991537599 hasAuthorship W2991537599A5008470831 @default.
- W2991537599 hasAuthorship W2991537599A5056630685 @default.
- W2991537599 hasConcept C111472728 @default.
- W2991537599 hasConcept C112698675 @default.
- W2991537599 hasConcept C120936955 @default.
- W2991537599 hasConcept C138885662 @default.
- W2991537599 hasConcept C144024400 @default.
- W2991537599 hasConcept C144133560 @default.
- W2991537599 hasConcept C15744967 @default.
- W2991537599 hasConcept C162853370 @default.
- W2991537599 hasConcept C192975520 @default.
- W2991537599 hasConcept C26011011 @default.
- W2991537599 hasConcept C2778736484 @default.
- W2991537599 hasConcept C36289849 @default.
- W2991537599 hasConcept C54649085 @default.
- W2991537599 hasConcept C68062652 @default.
- W2991537599 hasConcept C77805123 @default.
- W2991537599 hasConceptScore W2991537599C111472728 @default.
- W2991537599 hasConceptScore W2991537599C112698675 @default.
- W2991537599 hasConceptScore W2991537599C120936955 @default.
- W2991537599 hasConceptScore W2991537599C138885662 @default.
- W2991537599 hasConceptScore W2991537599C144024400 @default.
- W2991537599 hasConceptScore W2991537599C144133560 @default.
- W2991537599 hasConceptScore W2991537599C15744967 @default.
- W2991537599 hasConceptScore W2991537599C162853370 @default.
- W2991537599 hasConceptScore W2991537599C192975520 @default.
- W2991537599 hasConceptScore W2991537599C26011011 @default.
- W2991537599 hasConceptScore W2991537599C2778736484 @default.
- W2991537599 hasConceptScore W2991537599C36289849 @default.
- W2991537599 hasConceptScore W2991537599C54649085 @default.
- W2991537599 hasConceptScore W2991537599C68062652 @default.
- W2991537599 hasConceptScore W2991537599C77805123 @default.
- W2991537599 hasLocation W29915375991 @default.
- W2991537599 hasOpenAccess W2991537599 @default.
- W2991537599 hasPrimaryLocation W29915375991 @default.
- W2991537599 hasRelatedWork W104772411 @default.
- W2991537599 hasRelatedWork W2130602313 @default.
- W2991537599 hasRelatedWork W2137739726 @default.
- W2991537599 hasRelatedWork W2281061340 @default.
- W2991537599 hasRelatedWork W2302875528 @default.
- W2991537599 hasRelatedWork W2788624819 @default.
- W2991537599 hasRelatedWork W2810832454 @default.
- W2991537599 hasRelatedWork W2904606836 @default.
- W2991537599 hasRelatedWork W2913507501 @default.
- W2991537599 hasRelatedWork W2922048874 @default.
- W2991537599 hasRelatedWork W2961527509 @default.
- W2991537599 hasRelatedWork W3026826939 @default.
- W2991537599 hasRelatedWork W3027597436 @default.
- W2991537599 hasRelatedWork W3040074985 @default.
- W2991537599 hasRelatedWork W3124782978 @default.
- W2991537599 hasRelatedWork W3134969172 @default.
- W2991537599 hasRelatedWork W3182134220 @default.
- W2991537599 hasRelatedWork W634350630 @default.
- W2991537599 hasRelatedWork W657493583 @default.
- W2991537599 hasRelatedWork W763603267 @default.
- W2991537599 isParatext "false" @default.
- W2991537599 isRetracted "false" @default.
- W2991537599 magId "2991537599" @default.
- W2991537599 workType "article" @default.