FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2991947675> ?p ?o ?g. }

• W2991947675 abstract "“Don’t find customers for your products, find products for your customers”- Seth Godin.In the face of increasing consumers’ demand for ethical products, incorporating ethicality in the firm’s marketing strategies remains a key issue for marketing scholars and practitioners alike. With growing globalisation, intensifying competition, and dismantling trade barriers, numerous ethical transgressions regarding possible breach of ethicality in firms’ international operations have come to light. Despite these well-chronicled concerns about the exponential growth of ethical marketing problems worldwide, limited empirical attention has been given to research on the ethical aspects of exporting, which is the most common way for many firms to enter foreign markets. Accordingly, the aim of this thesis is to investigate the antecedents and consequences of the firm’s ethically-based export marketing strategy, as well as moderating effects caused by external forces in international markets. Drawing on the Resource-based View of the firm, the Industrial Organization theory and the Institutional theory, a comprehensive conceptual model is developed. This is empirically tested using structural equation modelling based on data collected from a sample of 208 UK exporting firms. The findings of the study underscore the critical role of certain organisational resources (i.e., reputational, relational and experiential) and capabilities (i.e., ethical leadership and ethical market orientation) in developing an ethically-based export marketing strategy (comprising product, price, distribution and promotional elements). They also suggest that the adoption of such an ethically-based export marketing strategy generates important reputational and ethical branding advantages for the exporting firms. However, this strategy-competitive advantage association was found to become stronger under conditions of high competitive intensity and low regulatory controls in the foreign market. The results also confirm that both reputational and ethical branding advantages are conducive to gaining enhanced social performance in the specific export market served. This positive social performance subsequently helps to improve export market performance, while enhanced export market performance has a favourable impact on export financial performance. Several theoretical, managerial, policy-making, and educational implications are derived from the study’s findings. There are several limitations which have to be taken into consideration in interpreting these findings. The thesis ends with useful directions for future research." @default.
• W2991947675 created "2019-12-13" @default.
• W2991947675 creator A5074491814 @default.
• W2991947675 date "2019-08-01" @default.
• W2991947675 modified "2023-09-27" @default.
• W2991947675 title "Antecedents and Consequences of Ethically-based Export marketing Strategy" @default.
• W2991947675 hasPublicationYear "2019" @default.
• W2991947675 type Work @default.
• W2991947675 sameAs 2991947675 @default.
• W2991947675 citedByCount "0" @default.
• W2991947675 crossrefType "dissertation" @default.
• W2991947675 hasAuthorship W2991947675A5074491814 @default.
• W2991947675 hasConcept C144133560 @default.
• W2991947675 hasConcept C155202549 @default.
• W2991947675 hasConcept C162853370 @default.
• W2991947675 hasConcept C18903297 @default.
• W2991947675 hasConcept C2524010 @default.
• W2991947675 hasConcept C33923547 @default.
• W2991947675 hasConcept C40700 @default.
• W2991947675 hasConcept C86803240 @default.
• W2991947675 hasConcept C90673727 @default.
• W2991947675 hasConcept C91306197 @default.
• W2991947675 hasConcept C93032411 @default.
• W2991947675 hasConcept C97509610 @default.
• W2991947675 hasConceptScore W2991947675C144133560 @default.
• W2991947675 hasConceptScore W2991947675C155202549 @default.
• W2991947675 hasConceptScore W2991947675C162853370 @default.
• W2991947675 hasConceptScore W2991947675C18903297 @default.
• W2991947675 hasConceptScore W2991947675C2524010 @default.
• W2991947675 hasConceptScore W2991947675C33923547 @default.
• W2991947675 hasConceptScore W2991947675C40700 @default.
• W2991947675 hasConceptScore W2991947675C86803240 @default.
• W2991947675 hasConceptScore W2991947675C90673727 @default.
• W2991947675 hasConceptScore W2991947675C91306197 @default.
• W2991947675 hasConceptScore W2991947675C93032411 @default.
• W2991947675 hasConceptScore W2991947675C97509610 @default.
• W2991947675 hasLocation W29919476751 @default.
• W2991947675 hasOpenAccess W2991947675 @default.
• W2991947675 hasPrimaryLocation W29919476751 @default.
• W2991947675 hasRelatedWork W140893946 @default.
• W2991947675 hasRelatedWork W14137075 @default.
• W2991947675 hasRelatedWork W1592423074 @default.
• W2991947675 hasRelatedWork W1988600614 @default.
• W2991947675 hasRelatedWork W2018935948 @default.
• W2991947675 hasRelatedWork W2025888981 @default.
• W2991947675 hasRelatedWork W2034085263 @default.
• W2991947675 hasRelatedWork W2034098148 @default.
• W2991947675 hasRelatedWork W2072923215 @default.
• W2991947675 hasRelatedWork W220602545 @default.
• W2991947675 hasRelatedWork W2242407677 @default.
• W2991947675 hasRelatedWork W2493599001 @default.
• W2991947675 hasRelatedWork W2610296011 @default.
• W2991947675 hasRelatedWork W2748061157 @default.
• W2991947675 hasRelatedWork W2755295821 @default.
• W2991947675 hasRelatedWork W2908446068 @default.
• W2991947675 hasRelatedWork W3133629484 @default.
• W2991947675 hasRelatedWork W339972412 @default.
• W2991947675 hasRelatedWork W362460518 @default.
• W2991947675 hasRelatedWork W1521883499 @default.
• W2991947675 isParatext "false" @default.
• W2991947675 isRetracted "false" @default.
• W2991947675 magId "2991947675" @default.
• W2991947675 workType "dissertation" @default.