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• W2992008410 abstract "Consumer behavior analysis is based on consumer’s buying behavior. It aims at improving business performance through an understanding of the customer’s preferences and desires. In today’s world of growing competition where there are numerous brands selling the same products, consumers have an abundant number of choices and many diverse factors influence their buying behavior. This study is based on Descriptive study and the statistical tools used are Percentage & Weighted Average Method. This study made an attempt to find the factors affecting consumer’s buying behavior, with the focus on dairy products in Pondicherry state. These factors are based on certain variables used in the survey. The variables include packaging, cost, availability, ingredients, product popularity, product quality, product taste, etc., that influence the choice of a brand from among those in the consideration list, but may not be the most important and primary determinants for short listing brands. The study is useful to the marketers as they can create various marketing programs that they believe will be of interest to the consumers. It can also boost their marketing strategy." @default.
• W2992008410 created "2019-12-13" @default.
• W2992008410 creator A5001756087 @default.
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• W2992008410 date "2014-01-02" @default.
• W2992008410 modified "2023-09-22" @default.
• W2992008410 title "FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO DAIRY PRODUCTS IN PONDICHERRY STATE" @default.
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