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- W2992142721 abstract "This chapter begins by discussing the concepts of “consumer experience” and the challenges of innovation linked to these experiences. It provides an overview of the economic challenges of the heritage sector in France by presenting the case of Lascaux and drawing more general lessons on innovation in this sector. Museums and heritage institutions are increasingly open to technological innovation as they are attentive to the experience of visitors. As a result, “technological” initiatives are multiplying: mobile applications, virtual reality headsets, augmented reality tablets, touch screens, etc. These innovations aim to improve and renew the visitor experience. Based on the case of the Lascaux caves, the chapter shows how a heritage institution addresses the issues and succeeds in offering an innovative visitor experience. Heritage is a historical part of what are known as the cultural and creative industries, generally circumscribed within “cultural institutions and industries”." @default.
- W2992142721 created "2019-12-13" @default.
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- W2992142721 date "2019-12-06" @default.
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- W2992142721 title "Innovation through Visitor Experience in Museums: The Case of the Lascaux Caves" @default.
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- W2992142721 doi "https://doi.org/10.1002/9781119681250.ch4" @default.
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