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- W2992249098 endingPage "779" @default.
- W2992249098 startingPage "764" @default.
- W2992249098 abstract "Current academic research almost unquestionably adopts an attitudinal measurement approach to assess the image of a country using standardized rating scales. This study revisits the image construct and proposes an alternative approach for assessing country image based on psycholinguistics and associative networks. With this approach, new country image attributes emerge that enhance the information provided by traditional attitudinal measures. In particular, the concreteness, imageability, semantic richness and emotionality of a country's image serve as a supplementary dimension to the attitudinal and associative network approaches. The study empirically compares the two perspectives using a random sample of consumers. The results show a lack of correspondence between the two and highlight the benefits and limitations of each approach." @default.
- W2992249098 created "2019-12-13" @default.
- W2992249098 creator A5012356478 @default.
- W2992249098 creator A5070664588 @default.
- W2992249098 date "2020-09-01" @default.
- W2992249098 modified "2023-09-27" @default.
- W2992249098 title "Country image appraisal: More than just ticking boxes" @default.
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- W2992249098 doi "https://doi.org/10.1016/j.jbusres.2019.09.004" @default.