Matches in SemOpenAlex for { <https://semopenalex.org/work/W2992445175> ?p ?o ?g. }
Showing items 1 to 70 of
70
with 100 items per page.
- W2992445175 endingPage "237" @default.
- W2992445175 startingPage "213" @default.
- W2992445175 abstract "The Apartheid Museum is a non-profit organisation that relies on the generosity of government and private organisations, as well as the sale of gate tickets. It, thus, relies on building and sustaining a long-term relationship with its visitors to earn their loyalty and support. Marketing public relations (MPR) is a concept which has been explored by numerous studies in commercial contexts. The aim of this study was to explore the use of marketing public relations at the Apartheid Museum in Johannesburg, South Africa. In order to do so, a survey involving 384 visitors was conducted. The data from the questionnaires were analysed using the SPSS software. The study found that the museum uses such marketing relations tools as exhibitions, sponsorships, seminars, trade shows, its website, social media, media relations and publications. The practical significance of the article resides in its provision of MPR guidelines for organisations such as the Apartheid Museum for the purposes of building long-term, meaningful relations with its customer stakeholders. In addition, its academic significance lies in the meaningful contribution it makes to MPR scholarship." @default.
- W2992445175 created "2019-12-13" @default.
- W2992445175 creator A5012845382 @default.
- W2992445175 creator A5055560467 @default.
- W2992445175 date "2022-09-06" @default.
- W2992445175 modified "2023-09-25" @default.
- W2992445175 title "An Exploration of the Use of Marketing Public Relations at the Apartheid Museum in Johannesburg, South Africa" @default.
- W2992445175 doi "https://doi.org/10.31920/1750-4562/2022/v17n3a10" @default.
- W2992445175 hasPublicationYear "2022" @default.
- W2992445175 type Work @default.
- W2992445175 sameAs 2992445175 @default.
- W2992445175 citedByCount "0" @default.
- W2992445175 crossrefType "journal-article" @default.
- W2992445175 hasAuthorship W2992445175A5012845382 @default.
- W2992445175 hasAuthorship W2992445175A5055560467 @default.
- W2992445175 hasBestOaLocation W29924451752 @default.
- W2992445175 hasConcept C138885662 @default.
- W2992445175 hasConcept C144024400 @default.
- W2992445175 hasConcept C144133560 @default.
- W2992445175 hasConcept C162853370 @default.
- W2992445175 hasConcept C166957645 @default.
- W2992445175 hasConcept C17744445 @default.
- W2992445175 hasConcept C199539241 @default.
- W2992445175 hasConcept C205649164 @default.
- W2992445175 hasConcept C2776967331 @default.
- W2992445175 hasConcept C2778061430 @default.
- W2992445175 hasConcept C2778137410 @default.
- W2992445175 hasConcept C2779861158 @default.
- W2992445175 hasConcept C37531588 @default.
- W2992445175 hasConcept C39549134 @default.
- W2992445175 hasConcept C41895202 @default.
- W2992445175 hasConcept C98825075 @default.
- W2992445175 hasConceptScore W2992445175C138885662 @default.
- W2992445175 hasConceptScore W2992445175C144024400 @default.
- W2992445175 hasConceptScore W2992445175C144133560 @default.
- W2992445175 hasConceptScore W2992445175C162853370 @default.
- W2992445175 hasConceptScore W2992445175C166957645 @default.
- W2992445175 hasConceptScore W2992445175C17744445 @default.
- W2992445175 hasConceptScore W2992445175C199539241 @default.
- W2992445175 hasConceptScore W2992445175C205649164 @default.
- W2992445175 hasConceptScore W2992445175C2776967331 @default.
- W2992445175 hasConceptScore W2992445175C2778061430 @default.
- W2992445175 hasConceptScore W2992445175C2778137410 @default.
- W2992445175 hasConceptScore W2992445175C2779861158 @default.
- W2992445175 hasConceptScore W2992445175C37531588 @default.
- W2992445175 hasConceptScore W2992445175C39549134 @default.
- W2992445175 hasConceptScore W2992445175C41895202 @default.
- W2992445175 hasConceptScore W2992445175C98825075 @default.
- W2992445175 hasIssue "3" @default.
- W2992445175 hasLocation W29924451751 @default.
- W2992445175 hasLocation W29924451752 @default.
- W2992445175 hasOpenAccess W2992445175 @default.
- W2992445175 hasPrimaryLocation W29924451751 @default.
- W2992445175 hasRelatedWork W1559757868 @default.
- W2992445175 hasRelatedWork W1965609720 @default.
- W2992445175 hasRelatedWork W1973088664 @default.
- W2992445175 hasRelatedWork W2061037352 @default.
- W2992445175 hasRelatedWork W2074847119 @default.
- W2992445175 hasRelatedWork W2084101031 @default.
- W2992445175 hasRelatedWork W2165800293 @default.
- W2992445175 hasRelatedWork W2748952813 @default.
- W2992445175 hasRelatedWork W2741777448 @default.
- W2992445175 hasRelatedWork W2902436878 @default.
- W2992445175 hasVolume "17" @default.
- W2992445175 isParatext "false" @default.
- W2992445175 isRetracted "false" @default.
- W2992445175 magId "2992445175" @default.
- W2992445175 workType "article" @default.