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- W2992954995 abstract "Most organizations nowadays are primarily focusing on incorporating the social network websites (e.g. Facebook, Twitter, Instagram... etc.) into their organizational structure and marketing plans to gain a bigger crowd of benefited customers. The social media has become extremely rich in content; which turned it into an important platform for customers' behaviour analysis and predicting their preferences and recommend them with what best suits their interests. Consequently, this leads to discovering more knowledge and insights while increasing opportunities for the business and a better users' experience." @default.
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- W2992954995 date "2019-12-02" @default.
- W2992954995 modified "2023-09-27" @default.
- W2992954995 title "Facebook effect on customers' purchasing behaviors in Jordan" @default.
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- W2992954995 doi "https://doi.org/10.1145/3368691.3368742" @default.
- W2992954995 hasPublicationYear "2019" @default.
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