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- W2993223578 abstract "6 If the banking industry had its own museum, a sort of financial Smithsonian, there would be an exhibit tucked in some corner with a placard reading, Age of the Core Deposit. As you entered you'd see a glass case stuffed with plush toys, some carrying names quaintly reminiscent of banks past. You'd see a Crocker Spaniel, a Hubert the Harris Lion, an old Chase Banker Bear, and all their fellows. Another case would contain china and glassware, the items that would draw in housewives week after week to add to passbook accounts. A glint of light from shiny metal would, of course, draw your attention to a special display of toasters, so ubiquitous an item in the bank marketing arsenal of yore that they inspired jokes. Only the historical-minded likely would ever visit this shrine to the age when Regulation Q still ruled. Though that era was only about 20 years ago, it seems longer gone than that. And while a few deposit premiums can still be found, customers in today's more demanding world mostly want three things: return, return, and return. A widening arsenal for a changing war Bankers are having to adapt to a new world of funding. Deposits are still essential, but banks must frequently be cagier than they once were to get them. This is an age when depositors not only shop their local banks and thrifts, but compare what banks offer to mutual funds and more. It is an age where comparative shopping around the entire nation is as close as any personal computer with a modem, on a web site operated by Bank Rate Monitor (www.bankrate.com, for the curious). Brokered deposits no longer carry the stigma they used to, though many community bankers we talked to still shy away from them. There are advances to be had, for members, from the Federal Home Loan Bank System, though some community bankers tend to regard advances as a fire extinguisher, rather than a prime source. There are cooperative efforts between cash-poor community banks and those community banks with excess cash available for loan participations. The epitaph for the traditional deposit-gathering mindset can be plainly read in statistics quoted by Mike Brosnan, acting senior deputy comptroller for capital markets. Brosnan notes that as recently as 1989, money market funds held $1 trillion in funds, while the banking system held $2.5 trillion in deposits. At the end of 1996, Brosnan notes, money market funds held $3 trillion, while bank deposits came in around the same number. There's been a secular shift in how consumers are apportioning their money, says OCC's Brosnan. The flip side of this, according to Brosnan, is banks' lending activity. In 1985, the loan-to-deposit ratio for all banks was 77%. In 1996, he says, that ratio came in at 89%. And some banks don't even care for the traditional loan-to-deposit ratio as a representative measure of their activity any longer, reflecting the alternative funding methods some have explored. At Park National Bank, Newark, Ohio, for instance, the ratio of choice is the loan-to-assets, according to John W. Kozak, vice-president, investments. Park National frequently uses repurchase agreements--borrowings from companies and local governments secured by items in the bank's investment portfolio--to fund its assets. While the trend has not grown to alarming proportions, indicating instability, some observers worry about the relative growth of loans versus deposits. While total loans increased by 7.1% in the third quarter of 1996 compared to the same period in 1995, according to FDIC statistics, interest-bearing deposits, which account for the majority of bank deposits, rose only 3.9%. Noninterest bearing deposits rose by 12.9% in the same period over 1995's third quarter, but these deposits account for a much smaller portion of banks' liabilities. The chart below shows a four-year trend based on all types of deposits. …" @default.
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- W2993223578 date "1997-02-01" @default.
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- W2993223578 title "Oh Toaster, Where Are You Now?" @default.
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