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- W2993524439 abstract "Today, in any product market, it has become very intriguing to understand the consumers, their thought process and the way they attempt to satisfy their needs. It has happened because of the rapidly changing technologies, lifestyle and consequently the business environment. Therefore it has become imperative for the marketers to understand how consumers make purchase decisions, before an effective marketing strategy could be designed (Skinner, 1994:218). According to Lamb et al (2000:66), in order to design an appropriate marketing mix for their defined market, marketers must be able to understand Consumer Behaviour thoroughly." @default.
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- W2993524439 title "Study of consumer behaviour with paticular focus on factors that influence the decision making of consumers for purchase of toothpaste in Jhansi city" @default.
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