Matches in SemOpenAlex for { <https://semopenalex.org/work/W2993602175> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W2993602175 endingPage "27" @default.
- W2993602175 startingPage "15" @default.
- W2993602175 abstract "This paper explores the influence of name selection on subjects' preliminary assessments of a fitness facility. It is suggested that consumers often fail to reflect on traditional advertising messages, relying instead on names to make product assessments. As a result, names may represent one of the most important pieces of early communication that consumers receive regarding recreation opportunities. An experiment is reported in which the influence of different names was monitored. Hypothetical advertisements regarding a fitness facility were provided to 180 subjects. These advertisements contained a background message and one of two names. The first name focused on benefits of participation, while the second highlighted attributes of the fitness facility. Both approaches are common within the recreation programming community. Name selection altered subjects' price expectations by as much as 46 percent and willingness-to-pay levels by as much as 47 percent. The name focusing on benefits generated the highest price expectations and willingness-to-pay levels. It is concluded that relevant cues like names are used to assess new product offerings. Consequently, the communication of leisure opportunities should begin with judicious name selection." @default.
- W2993602175 created "2019-12-13" @default.
- W2993602175 creator A5065607609 @default.
- W2993602175 creator A5068748634 @default.
- W2993602175 date "1993-07-04" @default.
- W2993602175 modified "2023-09-26" @default.
- W2993602175 title "Name Selection and Response to a Hypothetical Recreation Program" @default.
- W2993602175 hasPublicationYear "1993" @default.
- W2993602175 type Work @default.
- W2993602175 sameAs 2993602175 @default.
- W2993602175 citedByCount "2" @default.
- W2993602175 crossrefType "journal-article" @default.
- W2993602175 hasAuthorship W2993602175A5065607609 @default.
- W2993602175 hasAuthorship W2993602175A5068748634 @default.
- W2993602175 hasConcept C110269972 @default.
- W2993602175 hasConcept C112698675 @default.
- W2993602175 hasConcept C144133560 @default.
- W2993602175 hasConcept C154945302 @default.
- W2993602175 hasConcept C15744967 @default.
- W2993602175 hasConcept C162324750 @default.
- W2993602175 hasConcept C162853370 @default.
- W2993602175 hasConcept C175444787 @default.
- W2993602175 hasConcept C17744445 @default.
- W2993602175 hasConcept C199539241 @default.
- W2993602175 hasConcept C2524010 @default.
- W2993602175 hasConcept C2775929093 @default.
- W2993602175 hasConcept C2777364431 @default.
- W2993602175 hasConcept C33923547 @default.
- W2993602175 hasConcept C41008148 @default.
- W2993602175 hasConcept C81917197 @default.
- W2993602175 hasConcept C90673727 @default.
- W2993602175 hasConceptScore W2993602175C110269972 @default.
- W2993602175 hasConceptScore W2993602175C112698675 @default.
- W2993602175 hasConceptScore W2993602175C144133560 @default.
- W2993602175 hasConceptScore W2993602175C154945302 @default.
- W2993602175 hasConceptScore W2993602175C15744967 @default.
- W2993602175 hasConceptScore W2993602175C162324750 @default.
- W2993602175 hasConceptScore W2993602175C162853370 @default.
- W2993602175 hasConceptScore W2993602175C175444787 @default.
- W2993602175 hasConceptScore W2993602175C17744445 @default.
- W2993602175 hasConceptScore W2993602175C199539241 @default.
- W2993602175 hasConceptScore W2993602175C2524010 @default.
- W2993602175 hasConceptScore W2993602175C2775929093 @default.
- W2993602175 hasConceptScore W2993602175C2777364431 @default.
- W2993602175 hasConceptScore W2993602175C33923547 @default.
- W2993602175 hasConceptScore W2993602175C41008148 @default.
- W2993602175 hasConceptScore W2993602175C81917197 @default.
- W2993602175 hasConceptScore W2993602175C90673727 @default.
- W2993602175 hasIssue "3" @default.
- W2993602175 hasLocation W29936021751 @default.
- W2993602175 hasOpenAccess W2993602175 @default.
- W2993602175 hasPrimaryLocation W29936021751 @default.
- W2993602175 hasRelatedWork W1629811948 @default.
- W2993602175 hasRelatedWork W1869830777 @default.
- W2993602175 hasRelatedWork W1981273401 @default.
- W2993602175 hasRelatedWork W2001393189 @default.
- W2993602175 hasRelatedWork W2038227249 @default.
- W2993602175 hasRelatedWork W2050688588 @default.
- W2993602175 hasRelatedWork W2057512177 @default.
- W2993602175 hasRelatedWork W2079981139 @default.
- W2993602175 hasRelatedWork W2107958170 @default.
- W2993602175 hasRelatedWork W2139639268 @default.
- W2993602175 hasRelatedWork W2364210830 @default.
- W2993602175 hasRelatedWork W2502197091 @default.
- W2993602175 hasRelatedWork W2522168053 @default.
- W2993602175 hasRelatedWork W2988179429 @default.
- W2993602175 hasRelatedWork W299180570 @default.
- W2993602175 hasRelatedWork W2997731663 @default.
- W2993602175 hasRelatedWork W3005551804 @default.
- W2993602175 hasRelatedWork W3162439019 @default.
- W2993602175 hasRelatedWork W3213850526 @default.
- W2993602175 hasRelatedWork W2186551728 @default.
- W2993602175 hasVolume "11" @default.
- W2993602175 isParatext "false" @default.
- W2993602175 isRetracted "false" @default.
- W2993602175 magId "2993602175" @default.
- W2993602175 workType "article" @default.