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- W2993675133 abstract "Those exploring social media these days are using Twitter--to The list of financial institutions sending short, conversational messages to customers on Twitter is small but growing as the platform goes mainstream. Wachovia has staffers who tweet. So does UMB. So does HR it has to do with the total size of your personal network and how often your tweets get referenced, that is, re-tweeted, resulting in your becoming noteworthy.) Most users have between 75 and 200 followers, but power users or large corporate brands can have many more. Wachovia had 1,000 followers as of mid-January. UMB tweets, so does JetBlue Pamela K. Blase, senior vice-president and director of corporate communications, UMB Financial Corp., Kansas City, says her bank started using Twitter to share information about the unfolding financial crisis. Over several months, UMB found other uses. We are using NetVibes, a free Twitter tool, to monitor positive UMB mentions that we can use to promote the bank, Blase e-mailed to ABABJ. Joining some of these banking pathfinders, are their equivalents in the airline, technology, and several other industries. The broader world of corporate Twitter users has also adopted the tool to stay in sync with their customers--and ease any daily tensions that are bound to erupt. …" @default.
- W2993675133 created "2019-12-13" @default.
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- W2993675133 date "2009-02-01" @default.
- W2993675133 modified "2023-09-26" @default.
- W2993675133 title "Intrepid Banks Tweet: As Social Network Twitter Gains a Corporate Presence, Some Banks Get Busy-And Add a Voice of Reason" @default.
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