Matches in SemOpenAlex for { <https://semopenalex.org/work/W2994245580> ?p ?o ?g. }
Showing items 1 to 80 of
80
with 100 items per page.
- W2994245580 endingPage "31" @default.
- W2994245580 startingPage "26" @default.
- W2994245580 abstract "Objective of the present paper was to study Factors affecting in customer fundraising with emphasis on role of social marketing mass media in Saderat bank of Iran. It was an applied research. Methodology: In the case of methodology, it is considered as correlation investigation. All customers of Saderat Bank were Statistical population of this research. 384 people were chosen as sample by using Morgan table. Sample group was selected randomly. Main tool of gathering data was questionnaire. Variability of the questionnaire was confirmed by a group of experts. Stability of the questionnaire was calculated by calculating cronback’s alpha for different parts of the questionnaire. Stability of the questionnaire was confirmed by adjusting research tool (α=0.78). Results: Results of this research showed there is an affecting social-marketing mass media on perceived value of shares, perceived value of brand, and perceived amount of shares in Saderat Bank. In addition, there is a social-marketing mass media effecting on perceived value of shares by social-marketing media. Conclusion: There is a social-marketing activities affecting on special perceived value of brand by social-marketing media. On the other hand, results show that customer shares amount decreases along with increasing perceived value of shares." @default.
- W2994245580 created "2019-12-13" @default.
- W2994245580 creator A5057521789 @default.
- W2994245580 date "2014-06-01" @default.
- W2994245580 modified "2023-09-26" @default.
- W2994245580 title "Investigation of Factors affecting in customer fundraising with emphasis on role of social marketing mass media in Saderat bank of Iran" @default.
- W2994245580 cites W1966377116 @default.
- W2994245580 doi "https://doi.org/10.24200/jsshr.vol2iss02pp26-31" @default.
- W2994245580 hasPublicationYear "2014" @default.
- W2994245580 type Work @default.
- W2994245580 sameAs 2994245580 @default.
- W2994245580 citedByCount "3" @default.
- W2994245580 countsByYear W29942455802019 @default.
- W2994245580 crossrefType "journal-article" @default.
- W2994245580 hasAuthorship W2994245580A5057521789 @default.
- W2994245580 hasConcept C105795698 @default.
- W2994245580 hasConcept C112698675 @default.
- W2994245580 hasConcept C144133560 @default.
- W2994245580 hasConcept C162853370 @default.
- W2994245580 hasConcept C17744445 @default.
- W2994245580 hasConcept C185592680 @default.
- W2994245580 hasConcept C198531522 @default.
- W2994245580 hasConcept C199539241 @default.
- W2994245580 hasConcept C2776291640 @default.
- W2994245580 hasConcept C2777754422 @default.
- W2994245580 hasConcept C2908647359 @default.
- W2994245580 hasConcept C33923547 @default.
- W2994245580 hasConcept C43617362 @default.
- W2994245580 hasConcept C518677369 @default.
- W2994245580 hasConcept C558299567 @default.
- W2994245580 hasConcept C71924100 @default.
- W2994245580 hasConcept C99454951 @default.
- W2994245580 hasConceptScore W2994245580C105795698 @default.
- W2994245580 hasConceptScore W2994245580C112698675 @default.
- W2994245580 hasConceptScore W2994245580C144133560 @default.
- W2994245580 hasConceptScore W2994245580C162853370 @default.
- W2994245580 hasConceptScore W2994245580C17744445 @default.
- W2994245580 hasConceptScore W2994245580C185592680 @default.
- W2994245580 hasConceptScore W2994245580C198531522 @default.
- W2994245580 hasConceptScore W2994245580C199539241 @default.
- W2994245580 hasConceptScore W2994245580C2776291640 @default.
- W2994245580 hasConceptScore W2994245580C2777754422 @default.
- W2994245580 hasConceptScore W2994245580C2908647359 @default.
- W2994245580 hasConceptScore W2994245580C33923547 @default.
- W2994245580 hasConceptScore W2994245580C43617362 @default.
- W2994245580 hasConceptScore W2994245580C518677369 @default.
- W2994245580 hasConceptScore W2994245580C558299567 @default.
- W2994245580 hasConceptScore W2994245580C71924100 @default.
- W2994245580 hasConceptScore W2994245580C99454951 @default.
- W2994245580 hasIssue "02" @default.
- W2994245580 hasLocation W29942455801 @default.
- W2994245580 hasOpenAccess W2994245580 @default.
- W2994245580 hasPrimaryLocation W29942455801 @default.
- W2994245580 hasRelatedWork W1460035875 @default.
- W2994245580 hasRelatedWork W1524184463 @default.
- W2994245580 hasRelatedWork W1555746370 @default.
- W2994245580 hasRelatedWork W2065670081 @default.
- W2994245580 hasRelatedWork W2142289661 @default.
- W2994245580 hasRelatedWork W2293292515 @default.
- W2994245580 hasRelatedWork W2337709087 @default.
- W2994245580 hasRelatedWork W2338037049 @default.
- W2994245580 hasRelatedWork W2461840187 @default.
- W2994245580 hasRelatedWork W2471885014 @default.
- W2994245580 hasRelatedWork W2474246106 @default.
- W2994245580 hasRelatedWork W2730602746 @default.
- W2994245580 hasRelatedWork W2905387374 @default.
- W2994245580 hasRelatedWork W3008667350 @default.
- W2994245580 hasRelatedWork W3122612048 @default.
- W2994245580 hasRelatedWork W3198926231 @default.
- W2994245580 hasRelatedWork W2178784498 @default.
- W2994245580 hasRelatedWork W2181653093 @default.
- W2994245580 hasRelatedWork W2731770407 @default.
- W2994245580 hasRelatedWork W2944917350 @default.
- W2994245580 hasVolume "2" @default.
- W2994245580 isParatext "false" @default.
- W2994245580 isRetracted "false" @default.
- W2994245580 magId "2994245580" @default.
- W2994245580 workType "article" @default.