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• W2994318665 abstract "Information privacy protection and invasion of privacy in e-commerce have be - come important topics in both everyday activities and scientific discussions. The aim of this study is to understand how consumers regard privacy in business-to-consumer e-com- merce. As this study focuses on consumers' own interpretations of privacy, the research approach is empirical, rather than theoretical. Based on a phenomenographical analysis of consumer interviews, we identify different layers of understanding by focusing on the referential objects and the structural components of information privacy. The result in - cludes 25 different privacy conceptions, showing that consumers' view of privacy is situated and constantly under construction as the consumer gets new information or experiences." @default.
• W2994318665 created "2019-12-13" @default.
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• W2994318665 date "2009-01-01" @default.
• W2994318665 modified "2023-09-27" @default.
• W2994318665 title "Consumers’ Views on Privacy in E-Commerce" @default.
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