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- W2994373556 abstract "Abstract Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word ‘upcycling’, but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research." @default.
- W2994373556 created "2019-12-13" @default.
- W2994373556 creator A5057033311 @default.
- W2994373556 date "2019-11-01" @default.
- W2994373556 modified "2023-09-27" @default.
- W2994373556 title "How do the Indonesian ecologically conscious millennials value upcycled clothing?" @default.
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- W2994373556 doi "https://doi.org/10.1088/1757-899x/703/1/012031" @default.
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