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• W2994435475 endingPage "e0225884" @default.
• W2994435475 startingPage "e0225884" @default.
• W2994435475 abstract "Previous research on risk-glorifying media has provided encompassing evidence for a positive connection between risk-glorifying contents and (a) risk-positive emotions, (b) risk-positive cognitions and attitudes, and (c) risk-positive behavioral inclinations. Nevertheless, little evidence shows whether risk-glorifying content increases actual risk behavior. We conducted three experimental studies to assess whether risk-glorifying commercials increase risk behavior. In all studies, participants were randomly assigned to a risk-glorifying or a neutral commercial. Additionally, in Study 2 participants were randomly assigned to an arousal or a non-arousal condition to test the mediating effect of arousal. In Study 3, we tested the mediating effect of the accessibility to risk-positive cognitions. We measured participants' risk behavior via the risk assessment ramp (RAR). Our results revealed that participants who watched the risk-glorifying commercial walked faster to the jumping-off point (Studies 1, 2, & 3) and would have jumped from a higher level (Studies 2 & 3), thus, indicating the exposure to risk-glorifying media content increases people's risk behavior. Neither arousal nor the accessibility to risk-positive cognitions mediated the effect of risk-glorifying media content. Beyond our findings, we offer a new tool to assess risk behavior that is effective and easy to apply." @default.
• W2994435475 created "2019-12-13" @default.
• W2994435475 creator A5004002327 @default.
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• W2994435475 creator A5071301018 @default.
• W2994435475 date "2019-12-03" @default.
• W2994435475 modified "2023-09-25" @default.
• W2994435475 title "The higher they go the harder they could fall: The impact of risk-glorifying commercials on risk behavior" @default.
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• W2994435475 doi "https://doi.org/10.1371/journal.pone.0225884" @default.
• W2994435475 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/6890243" @default.
• W2994435475 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/31794575" @default.
• W2994435475 hasPublicationYear "2019" @default.

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