Matches in SemOpenAlex for { <https://semopenalex.org/work/W2994804974> ?p ?o ?g. }
- W2994804974 endingPage "331" @default.
- W2994804974 startingPage "315" @default.
- W2994804974 abstract "Prior research on the use of scent in advertising has shown that scent can enhance the memorability of and engagement with an ad. However, can scenting an ad also change the way consumers perceive and react to the advertised product? This research provides new insights for this question and demonstrates an additional facet of scent: its ability to physically represent the essence of a target product and thus induce a sense of proximity. Through six studies, the authors show that scented ads enhance consumers’ sense of proximity of the advertised product and consequently increase product appeal. In line with the proposed visceral nature of the effect, this effect holds even for unpleasant scents but is contingent on the scent’s ability to represent the advertised product. The effect is weakened when the product is physically close. The findings of this research have implications for when and why firms should use scented ads." @default.
- W2994804974 created "2019-12-26" @default.
- W2994804974 creator A5037646919 @default.
- W2994804974 creator A5039585463 @default.
- W2994804974 creator A5059200386 @default.
- W2994804974 date "2019-12-19" @default.
- W2994804974 modified "2023-10-01" @default.
- W2994804974 title "Designed to S(m)ell: When Scented Advertising Induces Proximity and Enhances Appeal" @default.
- W2994804974 cites W1575809589 @default.
- W2994804974 cites W1967366727 @default.
- W2994804974 cites W1969299770 @default.
- W2994804974 cites W1974073258 @default.
- W2994804974 cites W1975131177 @default.
- W2994804974 cites W1987417038 @default.
- W2994804974 cites W1990166929 @default.
- W2994804974 cites W1990980558 @default.
- W2994804974 cites W2000389361 @default.
- W2994804974 cites W2000934324 @default.
- W2994804974 cites W2000965769 @default.
- W2994804974 cites W2002900646 @default.
- W2994804974 cites W2014771082 @default.
- W2994804974 cites W2014956379 @default.
- W2994804974 cites W2018558021 @default.
- W2994804974 cites W2023006574 @default.
- W2994804974 cites W2025971311 @default.
- W2994804974 cites W2026579423 @default.
- W2994804974 cites W2033269323 @default.
- W2994804974 cites W2034531899 @default.
- W2994804974 cites W2038573621 @default.
- W2994804974 cites W2073448283 @default.
- W2994804974 cites W2075443969 @default.
- W2994804974 cites W2080163781 @default.
- W2994804974 cites W2081616765 @default.
- W2994804974 cites W2085329193 @default.
- W2994804974 cites W2089457241 @default.
- W2994804974 cites W2091277221 @default.
- W2994804974 cites W2095214627 @default.
- W2994804974 cites W2102126865 @default.
- W2994804974 cites W2103902275 @default.
- W2994804974 cites W2114123718 @default.
- W2994804974 cites W2116359099 @default.
- W2994804974 cites W2116812335 @default.
- W2994804974 cites W2120081096 @default.
- W2994804974 cites W2124218262 @default.
- W2994804974 cites W2124776872 @default.
- W2994804974 cites W2127797624 @default.
- W2994804974 cites W2129076548 @default.
- W2994804974 cites W2131568786 @default.
- W2994804974 cites W2135888648 @default.
- W2994804974 cites W2139646080 @default.
- W2994804974 cites W2141083422 @default.
- W2994804974 cites W2151467062 @default.
- W2994804974 cites W2152941631 @default.
- W2994804974 cites W2153525033 @default.
- W2994804974 cites W2158681868 @default.
- W2994804974 cites W2163411049 @default.
- W2994804974 cites W2177885051 @default.
- W2994804974 cites W2333381222 @default.
- W2994804974 cites W2470622704 @default.
- W2994804974 cites W2488051741 @default.
- W2994804974 cites W2511464812 @default.
- W2994804974 cites W2609882732 @default.
- W2994804974 cites W2614813011 @default.
- W2994804974 cites W2761465727 @default.
- W2994804974 cites W2801934063 @default.
- W2994804974 cites W2883894640 @default.
- W2994804974 cites W2906872296 @default.
- W2994804974 cites W3123589820 @default.
- W2994804974 cites W31510190 @default.
- W2994804974 cites W4214574935 @default.
- W2994804974 cites W4231805577 @default.
- W2994804974 cites W4239731242 @default.
- W2994804974 cites W4244266975 @default.
- W2994804974 cites W4245577746 @default.
- W2994804974 cites W4247942744 @default.
- W2994804974 cites W4292539957 @default.
- W2994804974 cites W4361798713 @default.
- W2994804974 cites W950060475 @default.
- W2994804974 doi "https://doi.org/10.1177/0022243719888474" @default.
- W2994804974 hasPublicationYear "2019" @default.
- W2994804974 type Work @default.
- W2994804974 sameAs 2994804974 @default.
- W2994804974 citedByCount "13" @default.
- W2994804974 countsByYear W29948049742019 @default.
- W2994804974 countsByYear W29948049742020 @default.
- W2994804974 countsByYear W29948049742021 @default.
- W2994804974 countsByYear W29948049742022 @default.
- W2994804974 countsByYear W29948049742023 @default.
- W2994804974 crossrefType "journal-article" @default.
- W2994804974 hasAuthorship W2994804974A5037646919 @default.
- W2994804974 hasAuthorship W2994804974A5039585463 @default.
- W2994804974 hasAuthorship W2994804974A5059200386 @default.
- W2994804974 hasBestOaLocation W29948049741 @default.
- W2994804974 hasConcept C112698675 @default.
- W2994804974 hasConcept C117671659 @default.
- W2994804974 hasConcept C127413603 @default.
- W2994804974 hasConcept C138885662 @default.
- W2994804974 hasConcept C144133560 @default.