Matches in SemOpenAlex for { <https://semopenalex.org/work/W2995147002> ?p ?o ?g. }
Showing items 1 to 94 of
94
with 100 items per page.
- W2995147002 endingPage "114" @default.
- W2995147002 startingPage "99" @default.
- W2995147002 abstract "Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel capability. The new product innovation intended here is an outcome of the brand strategy created by the fast-moving consumer goods (FMCG) manufacturer. Design/methodology/approach This research applies qualitative method and uses grounded theory approach and pragmatism interpretation, which are focused on FMCG. The approach chosen in research is grounded theory and pragmatism, parallel to the previous phenomenology and constructivism approach; therefore, the main data for this study use transcript records of the results of in-depth interviews in the field of study. Findings The research showed the following results: the channel capability aspects (warehouse space, shelf space and customer coverage) are the essence of buyers’ responses; construction of business buyer behavior and economic mechanism; the effectiveness of new product innovation; and channel capabilities of selling products. Practical implications The results of this research have some implications: developing the concept of business buyer behavior in a new-task purchase situation; expanding the micro-economic system of trading sector; and expanding the concept of marketing mix strategy. Originality/value Some of the theoretical implications are the originality of this research paper; therefore, the constructs will be described theoretically in order to provide practical understanding in some contexts of business importance." @default.
- W2995147002 created "2019-12-26" @default.
- W2995147002 creator A5052757306 @default.
- W2995147002 creator A5058017318 @default.
- W2995147002 creator A5073372397 @default.
- W2995147002 date "2019-12-24" @default.
- W2995147002 modified "2023-10-17" @default.
- W2995147002 title "Channel capability and the effectiveness of new product strategies" @default.
- W2995147002 cites W1967856994 @default.
- W2995147002 cites W1982080868 @default.
- W2995147002 cites W1996077190 @default.
- W2995147002 cites W2008439612 @default.
- W2995147002 cites W2014243052 @default.
- W2995147002 cites W2028473403 @default.
- W2995147002 cites W2031154160 @default.
- W2995147002 cites W2037735795 @default.
- W2995147002 cites W2069848525 @default.
- W2995147002 cites W2147497554 @default.
- W2995147002 cites W2312190812 @default.
- W2995147002 cites W2318811925 @default.
- W2995147002 cites W2323771037 @default.
- W2995147002 cites W2326416739 @default.
- W2995147002 cites W2332861112 @default.
- W2995147002 cites W2807633848 @default.
- W2995147002 cites W2883130436 @default.
- W2995147002 cites W2903899179 @default.
- W2995147002 cites W4237326381 @default.
- W2995147002 cites W4240446049 @default.
- W2995147002 cites W4250477758 @default.
- W2995147002 doi "https://doi.org/10.1108/jabes-11-2018-0086" @default.
- W2995147002 hasPublicationYear "2019" @default.
- W2995147002 type Work @default.
- W2995147002 sameAs 2995147002 @default.
- W2995147002 citedByCount "0" @default.
- W2995147002 crossrefType "journal-article" @default.
- W2995147002 hasAuthorship W2995147002A5052757306 @default.
- W2995147002 hasAuthorship W2995147002A5058017318 @default.
- W2995147002 hasAuthorship W2995147002A5073372397 @default.
- W2995147002 hasBestOaLocation W29951470021 @default.
- W2995147002 hasConcept C111472728 @default.
- W2995147002 hasConcept C111919701 @default.
- W2995147002 hasConcept C138885662 @default.
- W2995147002 hasConcept C144024400 @default.
- W2995147002 hasConcept C144133560 @default.
- W2995147002 hasConcept C156325361 @default.
- W2995147002 hasConcept C158573231 @default.
- W2995147002 hasConcept C162853370 @default.
- W2995147002 hasConcept C190248442 @default.
- W2995147002 hasConcept C2524010 @default.
- W2995147002 hasConcept C2776950860 @default.
- W2995147002 hasConcept C2778572836 @default.
- W2995147002 hasConcept C33923547 @default.
- W2995147002 hasConcept C36289849 @default.
- W2995147002 hasConcept C41008148 @default.
- W2995147002 hasConcept C56739046 @default.
- W2995147002 hasConcept C90673727 @default.
- W2995147002 hasConceptScore W2995147002C111472728 @default.
- W2995147002 hasConceptScore W2995147002C111919701 @default.
- W2995147002 hasConceptScore W2995147002C138885662 @default.
- W2995147002 hasConceptScore W2995147002C144024400 @default.
- W2995147002 hasConceptScore W2995147002C144133560 @default.
- W2995147002 hasConceptScore W2995147002C156325361 @default.
- W2995147002 hasConceptScore W2995147002C158573231 @default.
- W2995147002 hasConceptScore W2995147002C162853370 @default.
- W2995147002 hasConceptScore W2995147002C190248442 @default.
- W2995147002 hasConceptScore W2995147002C2524010 @default.
- W2995147002 hasConceptScore W2995147002C2776950860 @default.
- W2995147002 hasConceptScore W2995147002C2778572836 @default.
- W2995147002 hasConceptScore W2995147002C33923547 @default.
- W2995147002 hasConceptScore W2995147002C36289849 @default.
- W2995147002 hasConceptScore W2995147002C41008148 @default.
- W2995147002 hasConceptScore W2995147002C56739046 @default.
- W2995147002 hasConceptScore W2995147002C90673727 @default.
- W2995147002 hasIssue "1" @default.
- W2995147002 hasLocation W29951470021 @default.
- W2995147002 hasOpenAccess W2995147002 @default.
- W2995147002 hasPrimaryLocation W29951470021 @default.
- W2995147002 hasRelatedWork W1997313462 @default.
- W2995147002 hasRelatedWork W2016288967 @default.
- W2995147002 hasRelatedWork W2096907808 @default.
- W2995147002 hasRelatedWork W2174438959 @default.
- W2995147002 hasRelatedWork W2265503299 @default.
- W2995147002 hasRelatedWork W2325286992 @default.
- W2995147002 hasRelatedWork W2350086902 @default.
- W2995147002 hasRelatedWork W2543545203 @default.
- W2995147002 hasRelatedWork W281246900 @default.
- W2995147002 hasRelatedWork W4206062546 @default.
- W2995147002 hasVolume "27" @default.
- W2995147002 isParatext "false" @default.
- W2995147002 isRetracted "false" @default.
- W2995147002 magId "2995147002" @default.
- W2995147002 workType "article" @default.