Matches in SemOpenAlex for { <https://semopenalex.org/work/W2995711204> ?p ?o ?g. }
Showing items 1 to 100 of
100
with 100 items per page.
- W2995711204 endingPage "140" @default.
- W2995711204 startingPage "124" @default.
- W2995711204 abstract "ABSTRACTThe object of this research is the Word of Mouth, Advertising with Brand Awareness and Brand Attitude as a mediating variable in determining the purchase decision. This study aims to determine the direct influence of the Word of Mouth Advertising, Brand Awareness, Brand Attitude and Purchase Decision. From the results of this study showed 9 hypothesis that has been tested on 150 respondents were chosen by taking technique accidental sampling. Data were collected using a questionnaire and the analysis method used is the analysis of structural equation modeling. The results of this analysis indicate that word of mouth, advertising, brand awareness, brand attitude had a significantly direct effect on the purchase decision and also for the mediating role of brand awareness and brand attitude can strengthen relationships word of mouth and advertising appeal to the purchase decision. Accordingly, it is recommended that companies should attempt to create positive image about their product in the minds of their customers. Future study should be focused on ways and methods to explore in other contexts." @default.
- W2995711204 created "2019-12-26" @default.
- W2995711204 creator A5007791214 @default.
- W2995711204 date "2017-02-28" @default.
- W2995711204 modified "2023-09-24" @default.
- W2995711204 title "Word of Mouth, Advertising on Brand Awareness, Brand Attitude and Purchase Decision on Prulink Product" @default.
- W2995711204 cites W1593622435 @default.
- W2995711204 cites W1606820902 @default.
- W2995711204 cites W1978825503 @default.
- W2995711204 cites W2080838272 @default.
- W2995711204 cites W2148098161 @default.
- W2995711204 cites W2156840421 @default.
- W2995711204 cites W2187672614 @default.
- W2995711204 cites W2279470652 @default.
- W2995711204 cites W2751998548 @default.
- W2995711204 cites W2801937499 @default.
- W2995711204 cites W2972554188 @default.
- W2995711204 cites W3000065969 @default.
- W2995711204 cites W3094368693 @default.
- W2995711204 cites W3101084664 @default.
- W2995711204 cites W3115546204 @default.
- W2995711204 cites W3126060614 @default.
- W2995711204 doi "https://doi.org/10.38043/jmb.v14i1.335" @default.
- W2995711204 hasPublicationYear "2017" @default.
- W2995711204 type Work @default.
- W2995711204 sameAs 2995711204 @default.
- W2995711204 citedByCount "0" @default.
- W2995711204 crossrefType "journal-article" @default.
- W2995711204 hasAuthorship W2995711204A5007791214 @default.
- W2995711204 hasConcept C112698675 @default.
- W2995711204 hasConcept C119857082 @default.
- W2995711204 hasConcept C137913393 @default.
- W2995711204 hasConcept C144133560 @default.
- W2995711204 hasConcept C152455256 @default.
- W2995711204 hasConcept C154945302 @default.
- W2995711204 hasConcept C15744967 @default.
- W2995711204 hasConcept C162853370 @default.
- W2995711204 hasConcept C17744445 @default.
- W2995711204 hasConcept C178550888 @default.
- W2995711204 hasConcept C199539241 @default.
- W2995711204 hasConcept C2524010 @default.
- W2995711204 hasConcept C2778449503 @default.
- W2995711204 hasConcept C2778631480 @default.
- W2995711204 hasConcept C2781238097 @default.
- W2995711204 hasConcept C2984367651 @default.
- W2995711204 hasConcept C33923547 @default.
- W2995711204 hasConcept C41008148 @default.
- W2995711204 hasConcept C71104824 @default.
- W2995711204 hasConcept C90673727 @default.
- W2995711204 hasConceptScore W2995711204C112698675 @default.
- W2995711204 hasConceptScore W2995711204C119857082 @default.
- W2995711204 hasConceptScore W2995711204C137913393 @default.
- W2995711204 hasConceptScore W2995711204C144133560 @default.
- W2995711204 hasConceptScore W2995711204C152455256 @default.
- W2995711204 hasConceptScore W2995711204C154945302 @default.
- W2995711204 hasConceptScore W2995711204C15744967 @default.
- W2995711204 hasConceptScore W2995711204C162853370 @default.
- W2995711204 hasConceptScore W2995711204C17744445 @default.
- W2995711204 hasConceptScore W2995711204C178550888 @default.
- W2995711204 hasConceptScore W2995711204C199539241 @default.
- W2995711204 hasConceptScore W2995711204C2524010 @default.
- W2995711204 hasConceptScore W2995711204C2778449503 @default.
- W2995711204 hasConceptScore W2995711204C2778631480 @default.
- W2995711204 hasConceptScore W2995711204C2781238097 @default.
- W2995711204 hasConceptScore W2995711204C2984367651 @default.
- W2995711204 hasConceptScore W2995711204C33923547 @default.
- W2995711204 hasConceptScore W2995711204C41008148 @default.
- W2995711204 hasConceptScore W2995711204C71104824 @default.
- W2995711204 hasConceptScore W2995711204C90673727 @default.
- W2995711204 hasIssue "1" @default.
- W2995711204 hasLocation W29957112041 @default.
- W2995711204 hasOpenAccess W2995711204 @default.
- W2995711204 hasPrimaryLocation W29957112041 @default.
- W2995711204 hasRelatedWork W1522569603 @default.
- W2995711204 hasRelatedWork W1598679897 @default.
- W2995711204 hasRelatedWork W2178824123 @default.
- W2995711204 hasRelatedWork W2328402989 @default.
- W2995711204 hasRelatedWork W2507426476 @default.
- W2995711204 hasRelatedWork W2528500407 @default.
- W2995711204 hasRelatedWork W2613938115 @default.
- W2995711204 hasRelatedWork W2781508894 @default.
- W2995711204 hasRelatedWork W2943011456 @default.
- W2995711204 hasRelatedWork W2953623451 @default.
- W2995711204 hasRelatedWork W2973925163 @default.
- W2995711204 hasRelatedWork W3000444036 @default.
- W2995711204 hasRelatedWork W3039802780 @default.
- W2995711204 hasRelatedWork W3089537192 @default.
- W2995711204 hasRelatedWork W3097607188 @default.
- W2995711204 hasRelatedWork W3141244191 @default.
- W2995711204 hasRelatedWork W3154841826 @default.
- W2995711204 hasRelatedWork W3197057891 @default.
- W2995711204 hasRelatedWork W3198759211 @default.
- W2995711204 hasRelatedWork W2565788095 @default.
- W2995711204 hasVolume "14" @default.
- W2995711204 isParatext "false" @default.
- W2995711204 isRetracted "false" @default.
- W2995711204 magId "2995711204" @default.
- W2995711204 workType "article" @default.