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• W2995746229 abstract "The Malaysia government in its 2015-2025 education blueprint articulated the aim todevelop the country into an education hub through its 659 higher education institutions(HEIs) of which 509 are privately owned. The higher education sector in Malaysia facesintense competition pressure at both international level (competing with othercountries) and domestic level (HEI providers competing with each other in Malaysia)in attracting and recruiting international students. It is therefore vital for highereducation providers particularly the private HEIs to identify and understand the keyfactors influencing international students’ decision-making in choosing HEIs in orderto strategically position themselves based on these factors for long-term viability andachieving the aim of the 2015-2025 education blueprint.This study uses structural equation modelling (SEM) to develop a model that integratesboth consumer decision-making model and the push-pull theory for identifying andinvestigating the key factors influencing international students’ decision-making inchoosing private HEIs in Malaysia. This thesis adopts a holistic approach by lookinginto international students’ total overseas study experience that comprises of entirestudy, living and social lives within the academic and host country context; theirsatisfaction in regard to their study decisions and future word of mouth behaviour inconsumer referrals. The model in this study was empirically tested with a clusterrandom sample of 435 full-time international undergraduate and postgraduate studentswho are enrolled in a private HEI in Malaysia. A total of 29 private HEIs participatedin the study and this research constitutes a pioneer attempt to include all four types ofprivate HEIs (private university, foreign university branch campus, university collegeand private college).The study discovers that international students’ decision to study abroad typicallyderives internally from their perception that overseas education is better than the homecountry qualifications. When it comes to deciding where to study, a positive studydestination reputation portraying a foreigner-friendly image are key attractions forinternational students when evaluating a host destination. Other host country supportingtraits include political stability and safety for a conducive study environment, socialand cultural diversity, as well as easy visa processing and a flexible migration system. The study also discovers that respondents placed greater emphasis on the choice ofinstitution than the choice of country destination when it comes to making decisionspertaining to overseas education. The SEM results offer important insights into thedifferentiating institutional characteristics that attracted international students to studyin Malaysia. The most dominant influencing institutional factor is related to campusfacilities and a good support system. The subsequent deciding factors pertain to aquality education in terms of a distinctive institution image, which is often representedby its reputation and international recognition and the range of academic programs andcourses. Other supporting institution traits include strategic location and ease of entryrequirements.This study also finds a positive relationship between international students’ studydecision and their satisfaction towards their HEI, as well as satisfaction towards theirsocial experience in Malaysia. In addition, overall satisfaction of the respondents hasbeen found to have a significant effect on their willingness to recommend Malaysia andtheir private HEIs to others via word of mouth - a potentially free marketing tool thathigher education providers could use to recruit international students. This thesisidentifies that future research on operationalising the construct of overall satisfaction iswarranted for advancing the understanding of the importance of overall satisfaction ininternational students’ choice of private HEIs.Lastly, group comparison is undertaken in this study to determine whether there havebeen differences in the perception of key influencing factors and overall satisfactionbased on gender and different HEI types. In the terms of gender differences, this thesisreports no apparent gender discrepancy in international students’ perception across awider range of host country and institutional considerations. Likewise, the study findsno difference in overall satisfaction between male and female students towards theirprivate HEIs in Malaysia. In regard to comparison of international students fromdifferent HEI types, the study finds there is no difference in their perception of keyfactor influencing their choice of private HEIs in Malaysia regardless whether they arestudying at private university, foreign university branch campus, university college orprivate college. However, the study finds a significant difference in the overallsatisfaction of international students from private university, foreign university branchcampus, university college and private college. International students from university colleges appeared to have the least overall satisfaction with their choice of their HEI inMalaysia." @default.
• W2995746229 created "2019-12-26" @default.
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• W2995746229 date "2019-01-01" @default.
• W2995746229 modified "2023-09-26" @default.
• W2995746229 title "Investigating Key Factors Influencing International Students’ Choice of Private Higher Education Institutions (HEIs) in Malaysia" @default.
• W2995746229 hasPublicationYear "2019" @default.
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