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• W2995883049 abstract "The male consumer of commercial pornography operates at the nexus of twodynamic systems of stratification – patriarchy and capitalism. He is at once a malewho is accountable to the demands of patriarchal hegemonic masculinity and aconsumer who is subject to the weight of modern imperial capitalism. Patriarchyemphasizes difference whereby hegemonic masculinity is established throughdominance over femininity yet is routinely vulnerable to challenge and suspicion.Modern imperial capitalism is motivated by profit which is derived primarilythrough the colonization of new markets and consumption. These two macrosystems of power interact to configure the social context within which the malepornography consumer makes choices and exercises agency. His ‘choices’ aretherefore not completely his own, rather they are constrained by these dualsystems of power, which, I argue, conspire to define the male consumer as a siteof exploitation for the commercial pornography industry.The commercial pornography industry is a capitalist endeavour designed toseek profits. As such, it is subject to the same Marxist critique as all other capitalist enterprises. As Brod (1988) points out, to take a socialist feminist position,as I am doing here, raises different questions about the pornography industry.Specifically, it allows me to ask questions about the male consumer and thepractice of consumption rather than its putative effects. The question expandsfrom what type (exploitive versus empowering) of sex is being sold to includehow sex is being sold. A socialist feminist critique raises questions such as: Howdoes the commercial porn industry extract its profit? How does the industryinteract with its customer base? Is it fair and ethical in how it markets to its customers? How is the pornography industry structured to make a profit? How ispower distributed among the industry’s members? In other words, what is thepolitical economic structure of an industry that culled US$24.9 billion from thepockets of primarily male consumers in 2006 (Free Speech Coalition 2007)?To answer this question, I use a social network perspective to map the opera-tional environment of the online commercial pornography industry as constitutedby business relationships between members of the pornography industry as wellas those with mainstream business. I ground my analysis in the theoretical workof Heidi Hartmann, R. W. Connell and Harry Brod, among others. These datareveal a spider-like network anchored by two main conglomerate hubs that connect to a series of producers and distributors. Through these connections, commercial online pornography is produced and distributed to ‘affiliate web sites’whose goal is to cast a wide ‘sticky’ net to ensnare the male consumer in a neverending series of web sites embedded with ‘clicks’ that are consciously designed toprofit by circumscribing and limiting consumer choice. The lure of this capitalistnetwork is patriarchy. The male consumer, primed by hegemonic masculinity, isdrawn to the edge of the network by curiosity, where he finds gonzo porn sitesthat promise to satiate his need for masculine validation. Upon his arrival, he isentangled in a series of click manoeuvres and marketing gimmicks calculated tofurther reduce his agency and transform him from the ‘curious clicker’ into the‘member clicker’." @default.
• W2995883049 created "2019-12-26" @default.
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• W2995883049 date "2010-09-13" @default.
• W2995883049 modified "2023-09-23" @default.
• W2995883049 title "To catch a curious clicker: A social network analysis of the online pornography industry" @default.
• W2995883049 doi "https://doi.org/10.4324/9780203847558-19" @default.
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