Matches in SemOpenAlex for { <https://semopenalex.org/work/W2996518315> ?p ?o ?g. }
- W2996518315 endingPage "590" @default.
- W2996518315 startingPage "575" @default.
- W2996518315 abstract "Purpose Consumers share negative brand experience in many occasions to vent their emotion and seek support. The purpose of this paper is to investigate the impact of negative sharing on members’ happiness in online brand communities by drawing from two opposing constructs: social support and social exclusion. Design/methodology/approach Both survey and experiment methods were employed to test the conceptual model. Online survey data were collected from 1,015 mobile internet users. Findings The findings reveal that negative sharing may enhance a sharer’s happiness through online social support particularly for novice community members. The findings also indicate greater online social exclusion for experienced members than for novice members. These findings cast doubt on the widely held assumption that increased engagement in a community will always produces positive outcomes. The moderating effect of membership duration is confirmed with an experiment of MI’s brand community members. Research limitations/implications The study of happiness in online brand community sheds new light on consumer–brand and user–community relationships. Originality/value While most previous studies on negative sharing only explored the negative side of consequences, the authors contribute to this line of research by introducing both positive (social support) and negative (social exclusion) outcomes of negative reviews. The model also explains the conditions under which negative reviews enhance social support and social exclusion." @default.
- W2996518315 created "2019-12-26" @default.
- W2996518315 creator A5019785879 @default.
- W2996518315 creator A5033669378 @default.
- W2996518315 creator A5043693666 @default.
- W2996518315 date "2019-11-26" @default.
- W2996518315 modified "2023-09-25" @default.
- W2996518315 title "How does negative experience sharing influence happiness in online brand community? A dual-path model" @default.
- W2996518315 cites W1505596080 @default.
- W2996518315 cites W1507592641 @default.
- W2996518315 cites W1800216240 @default.
- W2996518315 cites W1855512811 @default.
- W2996518315 cites W1970345248 @default.
- W2996518315 cites W1979081691 @default.
- W2996518315 cites W1984213842 @default.
- W2996518315 cites W1989579371 @default.
- W2996518315 cites W1990363367 @default.
- W2996518315 cites W1997074543 @default.
- W2996518315 cites W1997254581 @default.
- W2996518315 cites W2010191348 @default.
- W2996518315 cites W2014335891 @default.
- W2996518315 cites W2014682768 @default.
- W2996518315 cites W2016945820 @default.
- W2996518315 cites W2024300665 @default.
- W2996518315 cites W2029637601 @default.
- W2996518315 cites W2030896530 @default.
- W2996518315 cites W2032063249 @default.
- W2996518315 cites W2040716619 @default.
- W2996518315 cites W2045721947 @default.
- W2996518315 cites W2055461003 @default.
- W2996518315 cites W2058124215 @default.
- W2996518315 cites W2067919901 @default.
- W2996518315 cites W2070808447 @default.
- W2996518315 cites W2073774300 @default.
- W2996518315 cites W2087608601 @default.
- W2996518315 cites W2111995023 @default.
- W2996518315 cites W2117356399 @default.
- W2996518315 cites W2122436363 @default.
- W2996518315 cites W2123510445 @default.
- W2996518315 cites W2131821896 @default.
- W2996518315 cites W2133977168 @default.
- W2996518315 cites W2142936763 @default.
- W2996518315 cites W2145338339 @default.
- W2996518315 cites W2154273558 @default.
- W2996518315 cites W2156355691 @default.
- W2996518315 cites W2157985609 @default.
- W2996518315 cites W2169064565 @default.
- W2996518315 cites W2169621740 @default.
- W2996518315 cites W2170436315 @default.
- W2996518315 cites W2172236729 @default.
- W2996518315 cites W2178002576 @default.
- W2996518315 cites W2238387494 @default.
- W2996518315 cites W2239794783 @default.
- W2996518315 cites W2254084475 @default.
- W2996518315 cites W2306751325 @default.
- W2996518315 cites W2337143519 @default.
- W2996518315 cites W2486167032 @default.
- W2996518315 cites W2515121546 @default.
- W2996518315 cites W2562664318 @default.
- W2996518315 cites W2578619058 @default.
- W2996518315 cites W2585580867 @default.
- W2996518315 cites W2770636290 @default.
- W2996518315 cites W2797711163 @default.
- W2996518315 cites W2803076317 @default.
- W2996518315 cites W2803391747 @default.
- W2996518315 cites W3121582019 @default.
- W2996518315 cites W3123091093 @default.
- W2996518315 cites W4211068185 @default.
- W2996518315 cites W4229710062 @default.
- W2996518315 cites W4235678817 @default.
- W2996518315 cites W4248950551 @default.
- W2996518315 cites W4251145577 @default.
- W2996518315 cites W4251223727 @default.
- W2996518315 doi "https://doi.org/10.1108/intr-12-2018-0531" @default.
- W2996518315 hasPublicationYear "2019" @default.
- W2996518315 type Work @default.
- W2996518315 sameAs 2996518315 @default.
- W2996518315 citedByCount "11" @default.
- W2996518315 countsByYear W29965183152020 @default.
- W2996518315 countsByYear W29965183152021 @default.
- W2996518315 countsByYear W29965183152022 @default.
- W2996518315 countsByYear W29965183152023 @default.
- W2996518315 crossrefType "journal-article" @default.
- W2996518315 hasAuthorship W2996518315A5019785879 @default.
- W2996518315 hasAuthorship W2996518315A5033669378 @default.
- W2996518315 hasAuthorship W2996518315A5043693666 @default.
- W2996518315 hasConcept C11012388 @default.
- W2996518315 hasConcept C110875604 @default.
- W2996518315 hasConcept C119857082 @default.
- W2996518315 hasConcept C134659438 @default.
- W2996518315 hasConcept C13606891 @default.
- W2996518315 hasConcept C136764020 @default.
- W2996518315 hasConcept C15744967 @default.
- W2996518315 hasConcept C17744445 @default.
- W2996518315 hasConcept C199539241 @default.
- W2996518315 hasConcept C2775834023 @default.
- W2996518315 hasConcept C2776291640 @default.
- W2996518315 hasConcept C2776950860 @default.