FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2996692011> ?p ?o ?g. }

• W2996692011 endingPage "78" @default.
• W2996692011 startingPage "49" @default.
• W2996692011 abstract "Purpose This paper aims to examine how conversing about experiences and objects affects consumer happiness. In contrast to previous research focusing on conversation frequency, this paper explores how each conversation instance influences happiness. Design/methodology/approach Four experiments use three different methodologies, namely, actual talking behavior (Study 1), recalled and mental framing interventions and measurement of the focal variables (Studies 2 and 3) and manipulation of purchase conversationality (Study 4). Findings Consumers derive equivalent levels of happiness from each material or experiential conversation they have. When the object is highly conversational (when it generates as much conversation as experiences do), it advances as much happiness as experiences. Research limitations/implications The findings inform precisely how the purchase conversationality model unfolds; clarify previous claims made in the literature; establish the direction of causal effect; and reveal a novel boundary condition of happiness superiority of experiences. Practical implications The findings inform marketing managers how to optimally allocate their world-of-mouth (WOM) resources to advance consumer happiness. Additionally, this work shows a mental framing strategy able to increase WOM for objects – i.e. a tool for the manager. Originality/value This is the first investigation to disentangle the frequency of conversation from each conversation’s ability to advance happiness. It is also the first to engage participants in an actual conversation and measure changes in their happiness, and therefore, conclusively establish the direction of the effect. Additionally, by manipulating purchase conversationality, this work demonstrates a new boundary condition associated with conversationality." @default.
• W2996692011 created "2019-12-26" @default.
• W2996692011 creator A5004656312 @default.
• W2996692011 date "2019-12-12" @default.
• W2996692011 modified "2023-09-30" @default.
• W2996692011 title "Consumers gain equivalent levels of happiness from sharing about an experience and an object" @default.
• W2996692011 cites W1029773230 @default.
• W2996692011 cites W1484789398 @default.
• W2996692011 cites W1579363129 @default.
• W2996692011 cites W1866782365 @default.
• W2996692011 cites W1975845483 @default.
• W2996692011 cites W1997742585 @default.
• W2996692011 cites W1999539674 @default.
• W2996692011 cites W2001640574 @default.
• W2996692011 cites W2006487427 @default.
• W2996692011 cites W2006546769 @default.
• W2996692011 cites W2019226801 @default.
• W2996692011 cites W2021964271 @default.
• W2996692011 cites W2023944159 @default.
• W2996692011 cites W2042003395 @default.
• W2996692011 cites W2043091333 @default.
• W2996692011 cites W2044636434 @default.
• W2996692011 cites W2056941473 @default.
• W2996692011 cites W2058161636 @default.
• W2996692011 cites W2072774758 @default.
• W2996692011 cites W2078693826 @default.
• W2996692011 cites W2081155210 @default.
• W2996692011 cites W2085643595 @default.
• W2996692011 cites W2097044316 @default.
• W2996692011 cites W2106827984 @default.
• W2996692011 cites W2108577177 @default.
• W2996692011 cites W2108780046 @default.
• W2996692011 cites W2114385529 @default.
• W2996692011 cites W2118070418 @default.
• W2996692011 cites W2119647950 @default.
• W2996692011 cites W2122666470 @default.
• W2996692011 cites W2126856784 @default.
• W2996692011 cites W2128957092 @default.
• W2996692011 cites W2130085464 @default.
• W2996692011 cites W2134795503 @default.
• W2996692011 cites W2136789464 @default.
• W2996692011 cites W2149142441 @default.
• W2996692011 cites W2149752690 @default.
• W2996692011 cites W2152941631 @default.
• W2996692011 cites W2159216610 @default.
• W2996692011 cites W2176453195 @default.
• W2996692011 cites W2182452237 @default.
• W2996692011 cites W2239794783 @default.
• W2996692011 cites W2508526766 @default.
• W2996692011 cites W2510042666 @default.
• W2996692011 cites W2545891684 @default.
• W2996692011 cites W2580064734 @default.
• W2996692011 cites W2584156690 @default.
• W2996692011 cites W2599073956 @default.
• W2996692011 cites W2600269359 @default.
• W2996692011 cites W2737270551 @default.
• W2996692011 cites W2765220332 @default.
• W2996692011 cites W2883322988 @default.
• W2996692011 cites W2912181421 @default.
• W2996692011 cites W3122492469 @default.
• W2996692011 cites W3122687145 @default.
• W2996692011 cites W3122765810 @default.
• W2996692011 cites W3124518256 @default.
• W2996692011 cites W4231644779 @default.
• W2996692011 cites W4238444027 @default.
• W2996692011 doi "https://doi.org/10.1108/ejm-04-2018-0233" @default.
• W2996692011 hasPublicationYear "2019" @default.
• W2996692011 type Work @default.
• W2996692011 sameAs 2996692011 @default.
• W2996692011 citedByCount "8" @default.
• W2996692011 countsByYear W29966920112020 @default.
• W2996692011 countsByYear W29966920112021 @default.
• W2996692011 countsByYear W29966920112022 @default.
• W2996692011 countsByYear W29966920112023 @default.
• W2996692011 crossrefType "journal-article" @default.
• W2996692011 hasAuthorship W2996692011A5004656312 @default.
• W2996692011 hasBestOaLocation W29966920112 @default.
• W2996692011 hasConcept C11012388 @default.
• W2996692011 hasConcept C119857082 @default.
• W2996692011 hasConcept C127413603 @default.
• W2996692011 hasConcept C145420912 @default.
• W2996692011 hasConcept C15744967 @default.
• W2996692011 hasConcept C169087156 @default.
• W2996692011 hasConcept C2776291640 @default.
• W2996692011 hasConcept C2776950860 @default.
• W2996692011 hasConcept C2777200299 @default.
• W2996692011 hasConcept C2778999518 @default.
• W2996692011 hasConcept C37228920 @default.
• W2996692011 hasConcept C41008148 @default.
• W2996692011 hasConcept C46312422 @default.
• W2996692011 hasConcept C66938386 @default.
• W2996692011 hasConcept C77805123 @default.
• W2996692011 hasConceptScore W2996692011C11012388 @default.
• W2996692011 hasConceptScore W2996692011C119857082 @default.
• W2996692011 hasConceptScore W2996692011C127413603 @default.
• W2996692011 hasConceptScore W2996692011C145420912 @default.
• W2996692011 hasConceptScore W2996692011C15744967 @default.
• W2996692011 hasConceptScore W2996692011C169087156 @default.

• next