Matches in SemOpenAlex for { <https://semopenalex.org/work/W2996898031> ?p ?o ?g. }
- W2996898031 endingPage "4407" @default.
- W2996898031 startingPage "4384" @default.
- W2996898031 abstract "Platform competition is shaped by the likelihood of multihoming (i.e., complementors or consumers adopt more than one platform). To take advantage of multihoming, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own platforms, or they attempt to prevent their current complementors or consumers from multihoming. In this paper, we study the effectiveness of such strategies in the context of the online daily deals market. We first develop a game-theoretical model that takes into account multihoming on both sides of the market and strategic behavior of all participants—consumers, platform firms, and merchants. We then derive hypotheses and empirically test them. The empirical analysis leverages a policy change of Groupon that reduced information transparency and weakened LivingSocial’s ability to identify popular Groupon deals and poach the corresponding merchants. Our results show that limiting information transparency reduced multihoming: after the policy change, LivingSocial copied fewer deals from Groupon and increased its efforts to source new deals. Consequently, industry-wide deal variety increased. We also observe a seesaw effect in that reduced merchant-side multihoming led to increased consumer-side multihoming, thereby strengthening LivingSocial’s market position on the consumer side. Overall, after accounting for changes in both lifetime value of the customer base and acquisition cost of merchants, Groupon’s policy change reduced LivingSocial’s profitability. This paper was accepted by Juanjuan Zhang, marketing." @default.
- W2996898031 created "2020-01-10" @default.
- W2996898031 creator A5037259758 @default.
- W2996898031 creator A5077399936 @default.
- W2996898031 date "2021-07-01" @default.
- W2996898031 modified "2023-10-16" @default.
- W2996898031 title "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market" @default.
- W2996898031 cites W1965286165 @default.
- W2996898031 cites W1966177805 @default.
- W2996898031 cites W1982916019 @default.
- W2996898031 cites W1988320515 @default.
- W2996898031 cites W2005129415 @default.
- W2996898031 cites W2073985982 @default.
- W2996898031 cites W2085225290 @default.
- W2996898031 cites W2096966286 @default.
- W2996898031 cites W2106089147 @default.
- W2996898031 cites W2118282564 @default.
- W2996898031 cites W2129998937 @default.
- W2996898031 cites W2153108457 @default.
- W2996898031 cites W2160584833 @default.
- W2996898031 cites W2252435897 @default.
- W2996898031 cites W2531864566 @default.
- W2996898031 cites W2665449969 @default.
- W2996898031 cites W2773892152 @default.
- W2996898031 cites W2784585839 @default.
- W2996898031 cites W2796335455 @default.
- W2996898031 cites W2892331156 @default.
- W2996898031 cites W2912421062 @default.
- W2996898031 cites W2966953171 @default.
- W2996898031 cites W2996070327 @default.
- W2996898031 cites W3021909905 @default.
- W2996898031 cites W3121190071 @default.
- W2996898031 cites W3121369319 @default.
- W2996898031 cites W3121426328 @default.
- W2996898031 cites W3121818261 @default.
- W2996898031 cites W3122147964 @default.
- W2996898031 cites W3122399452 @default.
- W2996898031 cites W3122506884 @default.
- W2996898031 cites W3122606457 @default.
- W2996898031 cites W3122657203 @default.
- W2996898031 cites W3122708631 @default.
- W2996898031 cites W3123490614 @default.
- W2996898031 cites W3124640067 @default.
- W2996898031 cites W3125486937 @default.
- W2996898031 cites W3125590117 @default.
- W2996898031 cites W3125695501 @default.
- W2996898031 cites W3126121501 @default.
- W2996898031 cites W4229742094 @default.
- W2996898031 cites W4244764420 @default.
- W2996898031 doi "https://doi.org/10.1287/mnsc.2020.3718" @default.
- W2996898031 hasPublicationYear "2021" @default.
- W2996898031 type Work @default.
- W2996898031 sameAs 2996898031 @default.
- W2996898031 citedByCount "29" @default.
- W2996898031 countsByYear W29968980312021 @default.
- W2996898031 countsByYear W29968980312022 @default.
- W2996898031 countsByYear W29968980312023 @default.
- W2996898031 crossrefType "journal-article" @default.
- W2996898031 hasAuthorship W2996898031A5037259758 @default.
- W2996898031 hasAuthorship W2996898031A5077399936 @default.
- W2996898031 hasConcept C10138342 @default.
- W2996898031 hasConcept C110875604 @default.
- W2996898031 hasConcept C129361004 @default.
- W2996898031 hasConcept C136764020 @default.
- W2996898031 hasConcept C144133560 @default.
- W2996898031 hasConcept C162324750 @default.
- W2996898031 hasConcept C162853370 @default.
- W2996898031 hasConcept C18903297 @default.
- W2996898031 hasConcept C2780233690 @default.
- W2996898031 hasConcept C35341882 @default.
- W2996898031 hasConcept C38652104 @default.
- W2996898031 hasConcept C40700 @default.
- W2996898031 hasConcept C41008148 @default.
- W2996898031 hasConcept C65714651 @default.
- W2996898031 hasConcept C86803240 @default.
- W2996898031 hasConcept C91306197 @default.
- W2996898031 hasConceptScore W2996898031C10138342 @default.
- W2996898031 hasConceptScore W2996898031C110875604 @default.
- W2996898031 hasConceptScore W2996898031C129361004 @default.
- W2996898031 hasConceptScore W2996898031C136764020 @default.
- W2996898031 hasConceptScore W2996898031C144133560 @default.
- W2996898031 hasConceptScore W2996898031C162324750 @default.
- W2996898031 hasConceptScore W2996898031C162853370 @default.
- W2996898031 hasConceptScore W2996898031C18903297 @default.
- W2996898031 hasConceptScore W2996898031C2780233690 @default.
- W2996898031 hasConceptScore W2996898031C35341882 @default.
- W2996898031 hasConceptScore W2996898031C38652104 @default.
- W2996898031 hasConceptScore W2996898031C40700 @default.
- W2996898031 hasConceptScore W2996898031C41008148 @default.
- W2996898031 hasConceptScore W2996898031C65714651 @default.
- W2996898031 hasConceptScore W2996898031C86803240 @default.
- W2996898031 hasConceptScore W2996898031C91306197 @default.
- W2996898031 hasIssue "7" @default.
- W2996898031 hasLocation W29968980311 @default.
- W2996898031 hasOpenAccess W2996898031 @default.
- W2996898031 hasPrimaryLocation W29968980311 @default.
- W2996898031 hasRelatedWork W1504065164 @default.
- W2996898031 hasRelatedWork W2022370434 @default.