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• W2997309216 abstract "This article presents the technology of managing the financial potential of an enterprise on the basis of competitive intelligence. The purpose of competitive intelligence and the main categories of tasks that are solved in the course of managing the financial potential of the company through competitive intelligence. The following features of competitive intelligence in the process of managing the financial potential of the enterprise are highlighted in the paper. The basic questions that competitive intelligence analysts should ask when receiving a request in the process of managing the financial potential of an enterprise are analyzed. Weaknesses of information that is usually provided through competitive intelligence are identified and analyzed. The sequence of actions that the management of the company should take to achieve the success of business intelligence in terms of financial potential management is proposed. The main components of the organizational structure of competitive intelligence are highlighted. On the basis of the analysis of the problems of competitive intelligence and research of literary sources, the article offers the basic recommendations to the management of the enterprise on the organization of the system of monitoring the competitive environment in the process of managing the financial potential of the enterprise. Emphasis is placed on the need for competitive intelligence to be pursued in specific functional areas (eg, production, marketing), thus creating decentralized networks of competitive intelligence teams coordinated by senior management of the enterprise. The basic tasks which the management of the enterprise should be singled out in the structure of a complex of tasks of competitive intelligence for the purpose of their earliest warning and due to the high level of their importance for the strategy of the enterprise are specified. The further direction of this research may be to develop a methodology for managing the financial potential of an enterprise in an information economy." @default.
• W2997309216 created "2020-01-10" @default.
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• W2997309216 date "2019-09-30" @default.
• W2997309216 modified "2023-09-25" @default.
• W2997309216 title "УПРАВЛІННЯ ФІНАНСОВИМ ПОТЕНЦІАЛОМ ПІДПРИЄМСТВА НА ОСНОВІ КОНКУРЕНТНОЇ РОЗВІДКИ" @default.
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• W2997309216 doi "https://doi.org/10.18664/338.47:338.45.v0i67.181847" @default.
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