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- W2997395420 abstract "Question about advertising and spreading information on the fiction market nowadays is harmful. Separating of these two definitions at the beginning of the books’ life period and their professional combination for the purpose of popularization of Book and Reading on the following stages of product’s life — is important. The clause reveals up-to-date problems of this market and recommendations on their solving." @default.
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- W2997395420 date "2011-03-30" @default.
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- W2997395420 title "Рекламно-інформаційна діяльність на книжковому ринку України" @default.
- W2997395420 doi "https://doi.org/10.20535/2077-7264.1(31).2011.53760" @default.
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