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- W2997433561 abstract "User experience, within every service industry, became the center of attention withregards to developing and maintaining a positive customer experience. Moreover, as the existingliterature argued, an ongoing management of user needs is required to develop these positiveexperiences. Arguably, these positive experiences can lead to beneficial outcomes for both the usersand the service providers, such as user satisfaction, decreased incentives for switching services, aswell as positive WOM and boosted loyalty. Additionally, previously conducted research has alsopointed out that library services, specifically in university settings, are more complex than simplyoffering a study space or renting out books. Therefore, this study is aiming at identifying the variousunsatisfied user needs as well as the causes of the different positive and negative experience withinthe library setting of Erasmus University Rotterdam. In more details, the study is concentrating onhow can the student experiences be well-managed in a university library from a service designperspective. In this matter, service design refers to the methodology and point of view of the userexperiences by mapping the disparate user behaviors throughout the service. Service design alsooffers a holistic view over the entire service which can greatly support the elimination of negativeexperiences and the enhancement of positive ones.Method: On the basis of the correlated literature, in-depth and semi-structured interviews appeared tobe the most appropriate methodology to determine user needs and experiences and hence potentiallycreate library personas and user journey. Interviewees, who actively use the EUR library serviceswere randomly selected to participate. The analysis (data synthetization) illustrated that the libraryusers have varying behavioral attributes, in addition to the unsatisfied needs and unfavorableexperiences. Moreover, these negative experiences showed to be in a high correlation with the furtheruser needs.Results: The key findings suggest that the students who use the library have a significant unpleasantexperience with not finding a seat or not knowing the library’s availability beforehand. Furthermore,other feasible user needs were associated with infrastructural elements, such as personalized desklamps or comfortable furniture. The main results show that a continuous management of user needs isdemanded to reach an overall positive experience and user satisfaction.Conclusion: A compelling future recommendation is made with regards to satisfying user needswhilst tackling the most significant pain point. This suggestion entails a mobile application that showsreal-time availability of the library and serves as a reservation system for study spaces. Finally, furtherresearch is recommended in terms of prototyping the aforementioned mobile application andexamining the differences between varying study spaces at EUR, as well as the interconnectednessand relationships between the different library users." @default.
- W2997433561 created "2020-01-10" @default.
- W2997433561 creator A5052165765 @default.
- W2997433561 date "2019-06-23" @default.
- W2997433561 modified "2023-09-23" @default.
- W2997433561 title "A Service Design Case Study on University Library Services" @default.
- W2997433561 hasPublicationYear "2019" @default.
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