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- W2997789967 abstract "Built on the prospect theory, this study posited that consumers’ perceived gains and losses will vary according to the ways companies frame their cost information,and the mediating roles of perceived gains and losses in the relationship between cost information and price fairness, which in turn will increase buying intentions toward the brand." @default.
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- W2997789967 date "2019-01-01" @default.
- W2997789967 modified "2023-09-24" @default.
- W2997789967 title "How to Frame Cost Information? Testing the Mediating Role of Perceived Gains and Losses" @default.
- W2997789967 doi "https://doi.org/10.31274/itaa.9464" @default.
- W2997789967 hasPublicationYear "2019" @default.
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