FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2997880433> ?p ?o ?g. }

• W2997880433 endingPage "49" @default.
• W2997880433 startingPage "35" @default.
• W2997880433 abstract "Purpose The purpose of this paper is to investigate the impact of employer branding strategy (a mechanism used by organisations to hire and retain competent talent) on employee engagement whilst simultaneously measuring the mediating effect of person-organisation (P-O) fit. Design/methodology/approach The study analyses a sample of 296 employees working in the BPO sector in India. The proposed model is tested with the help of structural equation modelling. Findings The findings of the research highlight that employer branding has an affirmative relationship with P-O fit and employee engagement. The findings also reveal that P-O effect has a partial mediating effect on the relationship between employer branding and employee engagement. Practical implications Understanding and implementing employer branding strategies provides the organisation with a tool for not only harnessing good employees but also facilitates them to engage and retain them. Employer branding strategies ensure an increase in employee’s sense of belongingness and alignment of goals. Value congruence in the form of person organisation fit also ensures that employees believe that they are valued across the organisation and may go an “extra mile” to achieve organisational objectives. Originality/value Employer branding is a comprehensive strategy which can be used by employers to attract and retain talented employees. In a global economy where a talented workforce is scarce and has plenty of choices available to them, firms can use employer branding as a strategic opportunity to enhance employee engagement." @default.
• W2997880433 created "2020-01-10" @default.
• W2997880433 creator A5085280389 @default.
• W2997880433 date "2019-12-24" @default.
• W2997880433 modified "2023-10-14" @default.
• W2997880433 title "Impact of employer branding on employee engagement in business process outsourcing (BPO) sector in India: mediating effect of person–organization fit" @default.
• W2997880433 cites W1902610065 @default.
• W2997880433 cites W1923926731 @default.
• W2997880433 cites W1960460509 @default.
• W2997880433 cites W1964674201 @default.
• W2997880433 cites W1965644990 @default.
• W2997880433 cites W1970089441 @default.
• W2997880433 cites W1986968953 @default.
• W2997880433 cites W1989756182 @default.
• W2997880433 cites W1989763926 @default.
• W2997880433 cites W1997885713 @default.
• W2997880433 cites W2002670610 @default.
• W2997880433 cites W2007006133 @default.
• W2997880433 cites W2012170441 @default.
• W2997880433 cites W2013137835 @default.
• W2997880433 cites W2020701663 @default.
• W2997880433 cites W2025785009 @default.
• W2997880433 cites W2031511784 @default.
• W2997880433 cites W2034386962 @default.
• W2997880433 cites W2039011707 @default.
• W2997880433 cites W2051361041 @default.
• W2997880433 cites W2059031133 @default.
• W2997880433 cites W2063812581 @default.
• W2997880433 cites W2075757444 @default.
• W2997880433 cites W2077682853 @default.
• W2997880433 cites W2077722073 @default.
• W2997880433 cites W2083930995 @default.
• W2997880433 cites W2088671928 @default.
• W2997880433 cites W2106225597 @default.
• W2997880433 cites W2109421605 @default.
• W2997880433 cites W2130091537 @default.
• W2997880433 cites W2131305193 @default.
• W2997880433 cites W2132199097 @default.
• W2997880433 cites W2144643027 @default.
• W2997880433 cites W2147237909 @default.
• W2997880433 cites W2148837624 @default.
• W2997880433 cites W2155018768 @default.
• W2997880433 cites W2158447922 @default.
• W2997880433 cites W2160001534 @default.
• W2997880433 cites W2165208285 @default.
• W2997880433 cites W2168064208 @default.
• W2997880433 cites W2171105413 @default.
• W2997880433 cites W2221539839 @default.
• W2997880433 cites W2340281599 @default.
• W2997880433 cites W2345500422 @default.
• W2997880433 cites W2347179456 @default.
• W2997880433 cites W2514517101 @default.
• W2997880433 cites W2587875912 @default.
• W2997880433 cites W2770193459 @default.
• W2997880433 cites W4254835527 @default.
• W2997880433 doi "https://doi.org/10.1108/ict-06-2019-0063" @default.
• W2997880433 hasPublicationYear "2019" @default.
• W2997880433 type Work @default.
• W2997880433 sameAs 2997880433 @default.
• W2997880433 citedByCount "17" @default.
• W2997880433 countsByYear W29978804332020 @default.
• W2997880433 countsByYear W29978804332021 @default.
• W2997880433 countsByYear W29978804332022 @default.
• W2997880433 countsByYear W29978804332023 @default.
• W2997880433 crossrefType "journal-article" @default.
• W2997880433 hasAuthorship W2997880433A5085280389 @default.
• W2997880433 hasConcept C105795698 @default.
• W2997880433 hasConcept C119857082 @default.
• W2997880433 hasConcept C144024400 @default.
• W2997880433 hasConcept C144133560 @default.
• W2997880433 hasConcept C162324750 @default.
• W2997880433 hasConcept C162853370 @default.
• W2997880433 hasConcept C17744445 @default.
• W2997880433 hasConcept C185592680 @default.
• W2997880433 hasConcept C190248442 @default.
• W2997880433 hasConcept C19351080 @default.
• W2997880433 hasConcept C198531522 @default.
• W2997880433 hasConcept C2776291640 @default.
• W2997880433 hasConcept C2776950860 @default.
• W2997880433 hasConcept C2778139618 @default.
• W2997880433 hasConcept C2778914735 @default.
• W2997880433 hasConcept C33923547 @default.
• W2997880433 hasConcept C36289849 @default.
• W2997880433 hasConcept C39549134 @default.
• W2997880433 hasConcept C41008148 @default.
• W2997880433 hasConcept C43617362 @default.
• W2997880433 hasConcept C46934059 @default.
• W2997880433 hasConcept C50522688 @default.
• W2997880433 hasConcept C545102676 @default.
• W2997880433 hasConcept C71104824 @default.
• W2997880433 hasConcept C99753626 @default.
• W2997880433 hasConceptScore W2997880433C105795698 @default.
• W2997880433 hasConceptScore W2997880433C119857082 @default.
• W2997880433 hasConceptScore W2997880433C144024400 @default.
• W2997880433 hasConceptScore W2997880433C144133560 @default.
• W2997880433 hasConceptScore W2997880433C162324750 @default.
• W2997880433 hasConceptScore W2997880433C162853370 @default.
• W2997880433 hasConceptScore W2997880433C17744445 @default.

• next