Matches in SemOpenAlex for { <https://semopenalex.org/work/W2997960800> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W2997960800 endingPage "214" @default.
- W2997960800 startingPage "199" @default.
- W2997960800 abstract "A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household budgeting process is also incorporated to complete the characterization of mental accounting. Several implications to marketing, particularly in the area of pricing, are developed." @default.
- W2997960800 created "2020-01-10" @default.
- W2997960800 creator A5059437681 @default.
- W2997960800 date "1985-08-01" @default.
- W2997960800 modified "2023-10-09" @default.
- W2997960800 title "Mental Accounting and Consumer Choice" @default.
- W2997960800 doi "https://doi.org/10.1287/mksc.4.3.199" @default.
- W2997960800 hasPublicationYear "1985" @default.
- W2997960800 type Work @default.
- W2997960800 sameAs 2997960800 @default.
- W2997960800 citedByCount "3180" @default.
- W2997960800 countsByYear W29979608002012 @default.
- W2997960800 countsByYear W29979608002013 @default.
- W2997960800 countsByYear W29979608002014 @default.
- W2997960800 countsByYear W29979608002015 @default.
- W2997960800 countsByYear W29979608002016 @default.
- W2997960800 countsByYear W29979608002017 @default.
- W2997960800 countsByYear W29979608002018 @default.
- W2997960800 countsByYear W29979608002019 @default.
- W2997960800 countsByYear W29979608002020 @default.
- W2997960800 countsByYear W29979608002021 @default.
- W2997960800 countsByYear W29979608002022 @default.
- W2997960800 countsByYear W29979608002023 @default.
- W2997960800 crossrefType "journal-article" @default.
- W2997960800 hasAuthorship W2997960800A5059437681 @default.
- W2997960800 hasConcept C105795698 @default.
- W2997960800 hasConcept C14036430 @default.
- W2997960800 hasConcept C144133560 @default.
- W2997960800 hasConcept C159144042 @default.
- W2997960800 hasConcept C162324750 @default.
- W2997960800 hasConcept C162853370 @default.
- W2997960800 hasConcept C175444787 @default.
- W2997960800 hasConcept C179518139 @default.
- W2997960800 hasConcept C199360897 @default.
- W2997960800 hasConcept C23213687 @default.
- W2997960800 hasConcept C2776314989 @default.
- W2997960800 hasConcept C33923547 @default.
- W2997960800 hasConcept C339426 @default.
- W2997960800 hasConcept C41008148 @default.
- W2997960800 hasConcept C75949130 @default.
- W2997960800 hasConcept C78458016 @default.
- W2997960800 hasConcept C86803240 @default.
- W2997960800 hasConcept C98965940 @default.
- W2997960800 hasConceptScore W2997960800C105795698 @default.
- W2997960800 hasConceptScore W2997960800C14036430 @default.
- W2997960800 hasConceptScore W2997960800C144133560 @default.
- W2997960800 hasConceptScore W2997960800C159144042 @default.
- W2997960800 hasConceptScore W2997960800C162324750 @default.
- W2997960800 hasConceptScore W2997960800C162853370 @default.
- W2997960800 hasConceptScore W2997960800C175444787 @default.
- W2997960800 hasConceptScore W2997960800C179518139 @default.
- W2997960800 hasConceptScore W2997960800C199360897 @default.
- W2997960800 hasConceptScore W2997960800C23213687 @default.
- W2997960800 hasConceptScore W2997960800C2776314989 @default.
- W2997960800 hasConceptScore W2997960800C33923547 @default.
- W2997960800 hasConceptScore W2997960800C339426 @default.
- W2997960800 hasConceptScore W2997960800C41008148 @default.
- W2997960800 hasConceptScore W2997960800C75949130 @default.
- W2997960800 hasConceptScore W2997960800C78458016 @default.
- W2997960800 hasConceptScore W2997960800C86803240 @default.
- W2997960800 hasConceptScore W2997960800C98965940 @default.
- W2997960800 hasIssue "3" @default.
- W2997960800 hasLocation W29979608001 @default.
- W2997960800 hasOpenAccess W2997960800 @default.
- W2997960800 hasPrimaryLocation W29979608001 @default.
- W2997960800 hasRelatedWork W108203724 @default.
- W2997960800 hasRelatedWork W180068945 @default.
- W2997960800 hasRelatedWork W1944024810 @default.
- W2997960800 hasRelatedWork W2133037631 @default.
- W2997960800 hasRelatedWork W2183523911 @default.
- W2997960800 hasRelatedWork W2197955107 @default.
- W2997960800 hasRelatedWork W2531472894 @default.
- W2997960800 hasRelatedWork W2763043814 @default.
- W2997960800 hasRelatedWork W2997960800 @default.
- W2997960800 hasRelatedWork W3124065021 @default.
- W2997960800 hasVolume "4" @default.
- W2997960800 isParatext "false" @default.
- W2997960800 isRetracted "false" @default.
- W2997960800 magId "2997960800" @default.
- W2997960800 workType "article" @default.